Hospice Referral Growth Specialist

Madrona-Hospice-Care; San Rafael (CA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health Benefits

PTO

FSA

401K

Job summary

Madrona Hospice Care is seeking a proactive Hospice Marketer / Community Liaison to cultivate and expand professional referral relationships across the service area. You will work with hospitals, SNFs, clinics, and physician offices to generate ethical hospice referrals and coordinate with intake and clinical teams to ensure seamless patient transitions.

The role emphasizes non-clinical business development, strict adherence to Medicare and agency policies, and a strong focus on

Qualifications

• Bachelor’s degree preferred in healthcare, business, marketing, communications, or related field.
• Previous hospice, home health, post-acute, hospital, SNF, healthcare sales, or business-development experience preferred.
• Existing relationships with healthcare referral sources within the assigned territory are highly desirable.

Responsibilities

• Develop new hospice referral sources within the assigned territory and strengthen existing partnerships.
• Maintain an organized territory plan and active referral-source pipeline with weekly priorities.
• Maintain consistent field activity with 7–10 meaningful professional contacts per day and diverse outreach.
• Coordinate referrals and admissions between sources, patient families, intake, and clinical teams.

Skills

Interpersonal skills

Relationship building

CRM proficiency

Education

Bachelor’s degree in healthcare, business, marketing, communications, or related field

Tools

CRM software

Job description

Madrona Hospice Care is seeking a proactive Hospice Marketer / Community Liaison to cultivate and expand professional referral relationships across the service area. You will work with hospitals, SNFs, clinics, and physician offices to generate ethical hospice referrals and coordinate with intake and clinical teams to ensure seamless patient transitions.

The role emphasizes non-clinical business development, strict adherence to Medicare and agency policies, and a strong focus on