Hospice Growth & Referrals Specialist

St. Croix Hospice; Livonia (MI); On-site; USD 52,000 - 68,000; Full time

Job summary

St. Croix Hospice is seeking a Care Transition Coordinator to develop relationships with referral sources and communities, educate on hospice care, and assist intake to ensure timely referral coordination. This role will be based in our Livonia, MI office and cover the Detroit area.

Responsibilities include meeting admission targets, coordinating marketing operations, and documenting activity in the CRM while supporting budget and marketing planning with leadership.

Qualifications

• Associate’s degree in Marketing, Business Administration, Healthcare, or related field.
• Ability to position services to customers and clients with tact.
• Strong communication, negotiation, and public relations skills.
• Autonomy, organization, assertiveness, flexibility and cooperation.
• Ability to pass DHS background study.

Responsibilities

• Meet admission and call volume targets.
• Coordinates daily sales and marketing operations including implementation of marketing initiatives.
• Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.
• Document all sales activity in the CRM per organizational requirements.
• Employs marketing and promotional initiatives to achieve budgetary sales volume projections.
• Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Enhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors.
• Provides patient, family, and caregiver with education on hospice and encourages informed decision making.
• Assists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projections.
• Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories.
• Assists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management.
• Assists in orienting all new staff members of the marketing team.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided
• Monitors and reports cost effectiveness of marketing efforts.
• Performs other duties as assigned.

Skills

Communication skills

Negotiation skills

Public relations skills

Autonomy and organization

Tact with customers

Education

Associate degree in Marketing/Business/Healthcare

Job description

St. Croix Hospice is seeking a Care Transition Coordinator to develop relationships with referral sources and communities, educate on hospice care, and assist intake to ensure timely referral coordination. This role will be based in our Livonia, MI office and cover the Detroit area.

Responsibilities include meeting admission targets, coordinating marketing operations, and documenting activity in the CRM while supporting budget and marketing planning with leadership.