Higher Ed CRM Architect for Element451 & Student Engagement

Ferrilli; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Ferrilli is seeking an experienced Element451 CRM Consultant to partner with colleges and universities to design, implement, and optimize Element451 solutions for admissions, marketing, and student success.

The role combines higher education enrollment knowledge with technical configuration, automation design, and data integration to deliver tailored CRM workflows and AI-enabled engagement strategies.

Qualifications

• Bachelor's degree in a related field.
• 3–5 years of CRM experience in higher education, with Element451 expertise preferred.
• Experience with CRM implementation, configuration, automation design, and end-user training.
• Familiarity with data integrations and APIs between CRM and enterprise systems (e.g., Workday, Banner, Colleague, Slate, or Salesforce).
• Ability to translate complex business requirements into practical CRM solutions.
• Travel may be required for client or internal needs.

Responsibilities

• Design and configure Element451 CRM and engagement workflows to align with client recruitment and retention strategies.
• Develop and maintain technical and functional documentation, including data mappings, automations, forms, campaigns, and integrations.
• Support clients by troubleshooting issues, resolving errors, and answering functional or technical questions about Element451 and connected systems.
• Analyze and document requirements for data flows, automation rules, communication campaigns, integrations, and user experiences.
• Build and maintain campaigns, journeys, and communications within Element451 to support the full student lifecycle.
• Provide user training, documentation, and best-practice guidance for staff and administrators.
• Lead implementations, data migrations, and integrations between Element451 and SIS, LMS, or other campus systems.
• Perform audits and assessments of existing Element451 instances to identify optimization opportunities.
• Collaborate with client stakeholders to design automated, personalized engagement strategies using Element451 tools and AI capabilities.
• Stay current with updates to the Element451 platform and broader CRM/marketing automation best practices in higher education.

Skills

Element451 features

HTML/CSS

SQL/Excel

APIs/webhooks

CRM design & workflows

Communication & documentation

Project management

Education

Bachelor's degree

Tools

Workday

Banner

Colleague

Slate

Salesforce

Job description

Ferrilli is seeking an experienced Element451 CRM Consultant to partner with colleges and universities to design, implement, and optimize Element451 solutions for admissions, marketing, and student success.

The role combines higher education enrollment knowledge with technical configuration, automation design, and data integration to deliver tailored CRM workflows and AI-enabled engagement strategies.