Enrollment CRM Strategist (Hybrid) — Data-Driven Outreach

University of Virginia; Charlottesville (VA); Hybrid; USD 72,000 - 82,000; Full time

Job summary

The Enrollment CRM Strategist at the University of Virginia, School of Education and Human Development, leads CRM-based prospective student engagement to support admission and enrollment goals. This role blends hands-on CRM execution with strategy, requiring collaboration across admissions, marketing, and faculty, and involves in-person work in Charlottesville with some remote flexibility.

The incumbent builds and optimizes communications within the School's CRM, leveraging data-driven insights,

Qualifications

• Demonstrated ability to use CRM or marketing automation to build and improve communication journeys.
• Knowledge of segmentation, workflow automation, and campaign management.
• Ability to use data to drive enrollment strategy.

Responsibilities

• Develops, manages, tests, and improves CRM communication plans and campaigns across inquiry nurturing, application, admission, and yield.
• Builds and maintains CRM communications, audiences, forms, and recruitment processes with QA and documentation.
• Collaborates with the Director and stakeholders to implement program-specific enrollment engagement strategies.
• Uses funnel data to identify trends, measure engagement, and adjust outreach to improve conversions.
• Supervises student ambassadors and coordinates outreach, tools, and resources.

Skills

CRM usage

Marketing automation

Audience segmentation

Data analysis

Project management

Communication

Education

Bachelor's degree

Tools

Slate by Technolutions

Job description

The Enrollment CRM Strategist at the University of Virginia, School of Education and Human Development, leads CRM-based prospective student engagement to support admission and enrollment goals. This role blends hands-on CRM execution with strategy, requiring collaboration across admissions, marketing, and faculty, and involves in-person work in Charlottesville with some remote flexibility.

The incumbent builds and optimizes communications within the School's CRM, leveraging data-driven insights,