Health Category Growth Manager

TikTok; New York (NY); On-site; USD 159,000 - 272,000; Full time

Job summary

TikTok's US Operations team onboards sellers, drives business growth, improves user experience, and provides operations and sales support in the US market.

We are organized into Category Management teams that acquire new brands and incubate and accelerate them on TikTok Shop, alongside Central teams covering creator operations, campaign operations, projects, and agency partnerships, working with cross-functional and category teams to grow GMV across merchants of every size.

Qualifications

• 3+ years experience in e-commerce business.
• Track record of delivering and exceeding sales, GMV, or other commercial goals.
• Excellent interpersonal and negotiation skills.
• A good team player, a fast learner, and open to changes.
• Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.
• Strong connections with brands and distributors are preferred.

Responsibilities

• Acquire and incubate merchants to support category growth.
• Discover innovative collaborative models and invest platform resources effectively.
• Collaborate with cross-functional teams to solve growth challenges.
• Offer strategic content, operations, creator/affiliate/agency partner, merchandising, and logistics solutions to sellers.
• Update active sellers on TikTok Shop product developments and new promotional opportunities.

Skills

3+ years e-commerce experience

Proven sales/GMV results

Interpersonal & negotiation skills

Team player, quick learner, adaptable

Familiar with TikTok / content-based e

Strong brand/distributor network

Job description

TikTok's US Operations team onboards sellers, drives business growth, improves user experience, and provides operations and sales support in the US market.

We are organized into Category Management teams that acquire new brands and incubate and accelerate them on TikTok Shop, alongside Central teams covering creator operations, campaign operations, projects, and agency partnerships, working with cross-functional and category teams to grow GMV across merchants of every size.