Category Growth & Operations Manager

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Job summary

TikTok is the leading destination for short‑form mobile video. Our team scales the #TikTokMadeMeBuyIt phenomenon and pioneers creator commerce in the US, enabling brands, creators, and shoppers to discover, inspire, and buy with joy.

We seek an entrepreneurial operations professional to drive merchant onboarding, product operations, market insights, and data‑driven growth across categories. You will collaborate with product, marketing, and revenue teams to optimize listings, pricing, and margins.

Qualifications

• Bachelor’s degree and above, with at least 3 years of relevant experience in category investment promotion or operations.
• Strong learning ability, execution and self-motivation, and good at team collaboration.
• Familiar with the industrial cluster, product pricing and brands of relevant categories, and possess certain merchant resources.
• Strong data analysis capabilities, able to analyze industry trends and project management, summarize findings and conclusions through data.
• More than 6 months of semi-managed operation experience is a strong plus.

Responsibilities

• Merchant Operations: Responsible for merchant operations across various categories, helping newly onboarded high-quality merchants achieve rapid launch and growth. Guide merchants in product supply planning, maintain ongoing communication and cooperation, set goals and plans, and deliver performance targets. Manage daily product operations including product selection, listing, information optimization, and inventory control to ensure smooth merchant operations, and improve traffic, conversion rate, and sales volume.
• Market Analysis: Closely monitor industry trends and market dynamics, conduct market research and data analysis to identify potential market opportunities. Provide data support and decision‑making basis for product development, pricing strategies, and marketing campaigns. Based on category characteristics, lead the team to formulate business development strategies covering market opportunities, supply strategies, pricing strategies, growth paths, marketing and content approaches, quality control, and gross margin improvement.
• Data Analysis: Analyze product, merchant operation, and sales data, evaluate operational effectiveness, identify issues, and propose improvement measures to continuously optimize strategies and enhance operational efficiency. Implement category planning and drive team execution to fulfill category planning for assigned business lines.
• Team Collaboration: Collaborate closely with cross‑functional teams to ensure timely and product supply. Work with cross‑departmental partners to build infrastructure and exclusive solutions for category development. Integrate internal and external resources to drive growth for assigned categories, and coordinate to resolve various issues during operations.

Skills

Team collaboration

Learning ability

Execution

Self-motivation

Merchant resources

Industry knowledge

Education

Bachelor’s degree or above

Job description

TikTok is the leading destination for short‑form mobile video. Our team scales the #TikTokMadeMeBuyIt phenomenon and pioneers creator commerce in the US, enabling brands, creators, and shoppers to discover, inspire, and buy with joy.

We seek an entrepreneurial operations professional to drive merchant onboarding, product operations, market insights, and data‑driven growth across categories. You will collaborate with product, marketing, and revenue teams to optimize listings, pricing, and margins.