Head of Sales — Digital & Broadcast Revenue Growth

Cox Media Group; Athens (GA); On-site; USD 120,000 - 190,000; Full time

Job summary

Cox Media Group in Athens is seeking a General Manager, Sales to lead the market’s advertising sales organization and own revenue growth across broadcast and digital platforms. This role requires strong digital advertising strategy, analytics, and leadership to build accountable sales teams delivering integrated marketing solutions for clients.

The GSM will coach and develop the sales force to identify client challenges, propose multi-platform campaigns, and communicate measurable outcomes

Qualifications

• Demonstrated expertise in digital advertising strategy, campaign analytics, and performance measurement.
• Minimum of three years of leadership experience in media sales or related field.
• Proven success in developing sales strategy, coaching, and driving revenue growth.
• Strong understanding of search, social, streaming audio, OTT/CTV, digital video, and targeting.
• Experience creating integrated marketing strategies across broadcast and digital.

Responsibilities

• Lead, coach, and inspire the sales organization to achieve revenue goals.
• Execute a market revenue strategy for radio, digital, events, and assets.
• Drive new-business development, pipeline development, forecasting accuracy, and closing activity.
• Develop the sales team’s ability to deliver insight-driven, integrated advertising recommendations.
• Provide leadership in digital sales strategy linking products to client objectives.

Skills

Digital advertising strategy

Sales leadership

Campaign analytics

Forecasting & pipeline

Client solutions

Team coaching

Cross-functional collaboration

Communication & presentation

Revenue growth

Education

Bachelor’s degree or equivalent

Tools

CRM platforms

Job description

Cox Media Group in Athens is seeking a General Manager, Sales to lead the market’s advertising sales organization and own revenue growth across broadcast and digital platforms. This role requires strong digital advertising strategy, analytics, and leadership to build accountable sales teams delivering integrated marketing solutions for clients.

The GSM will coach and develop the sales force to identify client challenges, propose multi-platform campaigns, and communicate measurable outcomes