Cross-Platform Ad Sales Leader

Cox Media Group; Dayton (OH); On-site; USD 90,000 - 140,000; Full time

Job summary

Cox Media Group in Dayton, OH, seeks a General Sales Manager to lead the advertising sales department, craft cross-media campaigns, and drive revenue across TV, digital and radio platforms. You will coach a team, partner with programming, and develop events and seminars for advertisers.

The GSM will focus on consumer insights, market trends, and ROI for clients, while recruiting and mentoring account executives to achieve business goals.

Qualifications

• 3 years leading a team in marketing, advertising agency, digital media, or media sales.
• Proven track record developing unique advertising campaigns across radio formats and digital/social media.
• Strong track record of developing strategic priorities and action plans, and of achieving results.
• Proven understanding of the competitive media landscape.
• Highly successful at leading collaboration and cross-departmental processes.
• Proven success in developing integrated marketing concepts across multiple media platforms.
• Experienced problem solver; marketing strategy facilitation.
• Strong relationships and networking skills are essential.
• Must have a valid driver's license and a clean driving record.

Responsibilities

• Coaches, leads, and inspires the sales team to exceed business goals
• Integrated Marketing and Sales Advocate
• Establishes and executes a revenue strategy to maximize our assets and revenue potential
• Achieves revenue goals by developing and supervising the CMG sales team
• Develops advertising campaigns tailored to advertiser needs and objectives and executes across multiple media platforms
• Develops strategy, designs, and activation plan for advertiser events and promotions
• Lead collaboration between sales and programming teams to maximize audience engagement and advertiser results
• Allocates resources to programs likely to yield best results
• Partners with Program Directors to develop marketing strategies and PR activities
• Leads the creative process, including brainstorming and designing campaigns
• Develops insights from consumer research
• Drives brand and product strategy
• Drives new-business development across all platforms

Skills

Team leadership

Advertising campaigns

Strategic planning

Cross-media experience

Media landscape knowledge

Collaboration

Integrated campaigns

Problem solving

Networking

Driver's license

Education

Bachelor's degree preferred

Job description

Cox Media Group in Dayton, OH, seeks a General Sales Manager to lead the advertising sales department, craft cross-media campaigns, and drive revenue across TV, digital and radio platforms. You will coach a team, partner with programming, and develop events and seminars for advertisers.

The GSM will focus on consumer insights, market trends, and ROI for clients, while recruiting and mentoring account executives to achieve business goals.