Digital Sales Manager - Growth & Strategy

Gray Media; Augusta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Gray Media's WRDW/WAGT in Augusta, GA is seeking an organized, strategic Multimedia Sales Manager to lead digital revenue growth for the station. You will partner with the GM on business development, champion digital sales, and mentor the sales team to blend TV and digital strategies for advertisers.

Ideal candidates bring a digital-first mindset, hunter mentality, leadership experience, and a data-driven approach to crafting compelling pitches that win local digital business.

Qualifications

• Broad, deep knowledge of the digital landscape (SEO, SEM, OTT, Social, etc.) and the ability to explain it to varied audiences.
• Proven hunter mentality with success in prospecting and closing deals.
• Leadership experience or potential to mentor a sales team.
• Comfort using data to inform marketing plans and strategy.

Responsibilities

• Drive digital revenue: lead prospecting and close new digital business for local advertisers.
• Coach for greatness: train and mentor the sales team on digital tactics and storytelling.
• Craft winning pitches: develop high-impact presentations using up-to-date research to show how we win.
• Own the execution: maintain campaign tracking and reporting to show measurable results for clients.
• Be the face of digital: join account executives on sales calls to simplify tactics and close deals.
• Innovate constantly: stay ahead of digital trends to keep WRDW/WAGT as a top marketing partner.

Skills

Digital landscape

Hunter mentality

Leadership

Research-driven strategy

Urgency

Excellent communication

Broadcast knowledge

Job description

Gray Media's WRDW/WAGT in Augusta, GA is seeking an organized, strategic Multimedia Sales Manager to lead digital revenue growth for the station. You will partner with the GM on business development, champion digital sales, and mentor the sales team to blend TV and digital strategies for advertisers.

Ideal candidates bring a digital-first mindset, hunter mentality, leadership experience, and a data-driven approach to crafting compelling pitches that win local digital business.