Head of Retention - Remote, Subscription Growth & LTV

Paired; United States; Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Remote work

Full-time contractor engagement

Job summary

Paired is seeking a Head of Retention for a global DTC home-care brand. This role focuses on strengthening subscription retention, reducing churn, and maximizing customer lifetime value through data-driven lifecycle campaigns across email and SMS.

You will own retention strategies, analyze performance, and collaborate with marketing and leadership to align initiatives with acquisition and overall customer experience.

Qualifications

• Must have experience leading retention in a subscription business with high MRR.
• Proven ability to improve CLV and reduce churn via lifecycle programs.
• Experience with email and SMS lifecycle campaigns and analytics.

Responsibilities

• Develop and execute retention strategies to reduce churn and boost CLV.
• Analyze subscription performance and user behavior for growth opportunities.
• Lead lifecycle campaigns across email and SMS for onboarding, engagement, renewal, and reactivation.
• Design strategies to recover at-risk subscribers and re-engage former customers.
• Monitor churn, renewal, repeat purchases, and reactivation metrics.
• Run experiments to improve lifecycle marketing and recurring revenue.
• Collaborate with marketing to align retention with acquisition and CX.
• Identify scalable improvements to subscription processes.

Skills

Retention strategy

Lifecycle marketing

Data analytics

Customer segmentation

CRM familiarity

Subscription platforms

Tools

CRM systems

Lifecycle tools

Analytics tools

Subscription platforms

Job description

Paired is seeking a Head of Retention for a global DTC home-care brand. This role focuses on strengthening subscription retention, reducing churn, and maximizing customer lifetime value through data-driven lifecycle campaigns across email and SMS.

You will own retention strategies, analyze performance, and collaborate with marketing and leadership to align initiatives with acquisition and overall customer experience.