Head of Retention at DTC Home-Care Brand (Remote, US-Based)

Paired; United States; Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Remote work

Full-time contractor engagement

Job summary

Paired is seeking a Head of Retention for a global DTC home-care brand. This role focuses on strengthening subscription retention, reducing churn, and maximizing customer lifetime value through data-driven lifecycle campaigns across email and SMS.

You will own retention strategies, analyze performance, and collaborate with marketing and leadership to align initiatives with acquisition and overall customer experience.

Qualifications

• Must have experience leading retention in a subscription business with high MRR.
• Proven ability to improve CLV and reduce churn via lifecycle programs.
• Experience with email and SMS lifecycle campaigns and analytics.

Responsibilities

• Develop and execute retention strategies to reduce churn and boost CLV.
• Analyze subscription performance and user behavior for growth opportunities.
• Lead lifecycle campaigns across email and SMS for onboarding, engagement, renewal, and reactivation.
• Design strategies to recover at-risk subscribers and re-engage former customers.
• Monitor churn, renewal, repeat purchases, and reactivation metrics.
• Run experiments to improve lifecycle marketing and recurring revenue.
• Collaborate with marketing to align retention with acquisition and CX.
• Identify scalable improvements to subscription processes.

Skills

Retention strategy

Lifecycle marketing

Data analytics

Customer segmentation

CRM familiarity

Subscription platforms

Tools

CRM systems

Lifecycle tools

Analytics tools

Subscription platforms

Job description

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

About Our Clients

Our client is a direct-to-consumer (DTC) brand in the home-care industry. The company operates on a subscription-led business model and leverages performance marketing, creator content, and user-generated content (UGC) to drive customer acquisition. They are looking for a Head of Retention to strengthen their subscription business, improve customer retention, reduce churn, and maximize customer lifetime value.

Responsibilities

• Develop and execute retention strategies to reduce subscriber churn, improve subscription renewal rates, and increase customer lifetime value.
• Analyze subscription performance and customer behavior to identify retention opportunities, cancellation trends, and revenue growth potential.
• Develop and optimize lifecycle marketing campaigns across email and SMS to support subscriber onboarding, engagement, renewal, and reactivation.
• Design and implement strategies to recover at-risk subscribers and reactivate former customers.
• Monitor key retention metrics, including subscriber churn, renewal rates, repeat purchases, customer lifetime value, and reactivation performance.
• Conduct experiments to improve lifecycle marketing performance, subscription retention, and recurring revenue.
• Collaborate with marketing and other relevant stakeholders to align retention initiatives with acquisition campaigns and the overall customer experience.
• Identify opportunities to improve subscription processes and develop scalable strategies to support sustainable recurring revenue growth.

• Must have experience working in a subscription-heavy DTC business generating at least seven figures in monthly recurring revenue (MRR).
• Proven experience developing and executing retention strategies that improve subscription performance and customer lifetime value.
• Strong understanding of subscription business models, subscriber lifecycle management, churn reduction, and recurring revenue growth.
• Experience managing lifecycle marketing strategies across email and SMS.
• Strong analytical skills, with the ability to interpret retention metrics and translate insights into actionable strategies.
• Experience with customer segmentation, lifecycle automation, retention campaigns, and subscriber reactivation.
• Ability to work independently, take ownership of retention initiatives, and operate effectively in a fast-paced DTC environment.
• Strong communication and collaboration skills, with the ability to work closely with marketing teams and business leadership.
• Familiarity with subscription management platforms, CRM systems, and lifecycle marketing tools is preferred.
• US-based candidates are preferred, but qualified international contractors may also be considered.

• Competitive compensation
• Work remotely while collaborating with a growing DTC brand.
• A full-time contractor engagement.