Growth Leader, Retention & Customer Lifecycle

Bask & Lather; City of Yonkers (NY); Remote; USD 180,000 - 200,000; Full time

Job summary

Bask & Lather is seeking a Director of Retention & Customer Lifecycle to build a world-class lifecycle marketing organization and own the long-term value of every customer relationship from first purchase through loyalty.

This remote, business-leadership role reports to the Head of Growth and focuses on increasing customer lifetime value, retention, and subscription revenue across channels including email, SMS, push, and in-app messaging.

Qualifications

• 8+ years in Retention, CRM, Lifecycle Marketing, or Growth Marketing.
• Experience scaling a DTC consumer brand beyond $100M in annual revenue.
• Deep expertise with Shopify, Klaviyo, Recharge, Attentive (or Postscript), loyalty platforms, GA4, Triple Whale, Looker/Tableau, and modern BI tools.
• Strong analytical capabilities with experience in cohort analysis, LTV modeling, customer segmentation, and experimentation.
• Experience leading high-performing teams, agencies, and cross-functional initiatives.
• Comfortable operating in a fast-paced, high-growth environment with executive-level accountability.

Responsibilities

• Own lifecycle strategy across every customer touchpoint including email, SMS, push, in-app messaging, and post-purchase.
• Drive subscription growth and optimize loyalty and churn.
• Lead and develop Bask & Lather’s Retention organization.
• Provide executive reporting on retention health and ROI of lifecycle initiatives.
• Collaborate with Growth, Brand, Creative, E-commerce, Finance, Operations, and Customer Experience.

Skills

Retention Marketing

CRM

Lifecycle Marketing

Growth Marketing

Leadership

Analytics

Tools

Klaviyo

Recharge

Attentive

Postscript

GA4

Looker

Tableau

Triple Whale

Job description

Bask & Lather is seeking a Director of Retention & Customer Lifecycle to build a world-class lifecycle marketing organization and own the long-term value of every customer relationship from first purchase through loyalty.

This remote, business-leadership role reports to the Head of Growth and focuses on increasing customer lifetime value, retention, and subscription revenue across channels including email, SMS, push, and in-app messaging.