Head of PLG UX & Growth

DocuSign, Inc.; San Francisco, Chicago, Seattle (CA, IL, WA); Hybrid; USD 244,000 - 391,000; Full time

Benefits offered by this job

Bonus eligibility

RSUs

Paid time off

Parental leave

Health benefits

Retirement plans

Learning & development

Job summary

DocuSign is seeking a Senior Director of Design for the PLG User Experiences Team. You will be the chief architect for Product-Led Growth experiences, leading Designers, Content Strategists, and Researchers to create seamless growth engines that convert trials into revenue.

You’ll own end-to-end experience strategy for onboarding, sign-up, checkout, and adoption. You will drive AI-infused workflows, partner with Brand and XD leadership, mentor a world-class team, and align design with quarterly

Qualifications

• 15+ years of experience in UX or Product Design leadership.
• Experience leading large design organizations through complex digital transformations.
• Experience in e-commerce UX, particularly in subscription-based models and complex billing or pricing ecosystems.
• Experience managing multi-disciplinary creative teams including product design, content strategy and design, and customer research.

Responsibilities

• Develop and communicate the long-term product design vision. Align with brand identity and revenue targets.
• Architect the UX for end-to-end growth experiences including conversion, expansion, retention, onboarding, activation.
• Recruit, mentor, and inspire a high-performing team of UX Designers, Content Strategists, and Researchers.
• Revolutionize internal workflows by integrating AI tools into the design process and design systems.
• Establish and enforce creative standards and content guidelines across PLG funnels.
• Act as a bridge between design, product management, and engineering to influence decisions and ensure feasibility.
• Oversee integration of qualitative and quantitative user research into the design lifecycle.

Skills

UX Leadership

SaaS Experience

Team Leadership

E-commerce UX

AI in Design

Job description

DocuSign is seeking a Senior Director of Design for the PLG User Experiences Team. You will be the chief architect for Product-Led Growth experiences, leading Designers, Content Strategists, and Researchers to create seamless growth engines that convert trials into revenue.

You’ll own end-to-end experience strategy for onboarding, sign-up, checkout, and adoption. You will drive AI-infused workflows, partner with Brand and XD leadership, mentor a world-class team, and align design with quarterly