Lead PLG Onboarding & Adoption Product Manager

DocuSign, Inc.; San Francisco (CA); Hybrid; USD 186,000 - 301,000; Full time

Benefits offered by this job

Bonus program

RSUs

Health benefits

Paid time off

Parental leave

Job summary

DocuSign is seeking a Lead Product Manager to spearhead Product-Led Growth onboarding & adoption, owning the first-mile experience for millions of users, designing activation loops, driving feature adoption, and accelerating Time-to-Value (TTV). This is an independent contributor role reporting to the Sr.

Director of Product Management – Product-Led Growth. You will operate at the intersection of UX, engineering, data science, and cross-functional go-to-market teams to remove user friction and

Qualifications

• Bachelor's degree required; 12+ years of Product Management experience with activation/adoption metrics in SaaS.
• Experience using AI tools/frameworks to personalize user journeys and onboarding.
• Strong analytics (Mixpanel/Amplitude/SQL) and ability to translate data into actionable tasks.

Responsibilities

• Define and execute a visionary PLG roadmap focused on fast time-to-activation.
• Remove friction across user journeys and build scalable product-led mechanisms.
• Identify and deploy AI capabilities for personalized growth experiences.
• Collaborate with Engineering, Design, Product Marketing, Data Science, and Customer Success to execute fast.
• Plan and analyze rapid A/B and multivariate tests to optimize funnels.
• Own growth KPIs: Time-to-Value, Activation Rate, Retention, and Feature Adoption.

Skills

Product Management

AI tools & frameworks

Quantitative analytics

Education

Bachelor's degree

Master's degree

Tools

Mixpanel

Amplitude

SQL

Job description

DocuSign is seeking a Lead Product Manager to spearhead Product-Led Growth onboarding & adoption, owning the first-mile experience for millions of users, designing activation loops, driving feature adoption, and accelerating Time-to-Value (TTV). This is an independent contributor role reporting to the Sr.

Director of Product Management – Product-Led Growth. You will operate at the intersection of UX, engineering, data science, and cross-functional go-to-market teams to remove user friction and