Head of Performance Marketing & Strategy (Remote)

Blacksmith Agency LLC; Atlanta (GA); Remote; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Blacksmith Agency, a performance marketing partner for multifamily, B2B and technical clients, seeks a Head of Performance Marketing to lead the department. The PPC and SEO strategists report to you, and you own channel strategy, budgets and client outcomes.

This is a management seat, not an IC role. You will set standards, review quality, and guide the team, while the specialists execute campaigns. You’ll also help shape staffing and growth plans.

Qualifikationen

• 7+ years across paid media and SEO.
• Experience managing accounts and owning channel strategy.
• Comfortable being the client-facing owner when accounts underperform.

Aufgaben

• Own channel strategy and budget allocation as accounts scale.
• Lead the PPC and SEO strategists and set quality standards.
• Ensure honest reporting and robust client communications.
• Direct escalation when accounts are at risk and lead calls with clients.
• Help define hiring plans and first-round interviews for the team.

Kenntnisse

Paid media

SEO

Leadership

Agency management

Tools

Google Ads

GA4

Search Console

Microsoft Ads

Meta Ads

Jobbeschreibung

Blacksmith Agency, a performance marketing partner for multifamily, B2B and technical clients, seeks a Head of Performance Marketing to lead the department. The PPC and SEO strategists report to you, and you own channel strategy, budgets and client outcomes.

This is a management seat, not an IC role. You will set standards, review quality, and guide the team, while the specialists execute campaigns. You’ll also help shape staffing and growth plans.