Head of Lifecycle Analytics & CRM Growth

PrizePicks; Oregon; Ibrido; USD 190.000 - 210.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical benefits

401(k) with company match

Annual bonus

Flexible PTO

Parental leave

Team events

Equipment provided

Descrizione del lavoro

PrizePicks is seeking a senior data analytics leader to guide lifecycle, CRM, retention, and growth initiatives. You will oversee analysts, drive data-driven decisions for promotions and reinvestment, and set rigorous experimentation standards.

The role collaborates with cross-functional partners, leveraging Braze and AI tools to scale insights and impact. You will balance hands-on analysis with team leadership, delivering measurable ROI and optimization across onboarding, conversion, and

Competenze

• 5+ years of experience in lifecycle, CRM, retention, or growth analytics.
• 1+ year of experience managing analysts.
• Proven experience measuring promotional, incentive, or reinvestment spend.
• Deep experience with experimentation, including A/B testing, holdout design, and power analysis.

Mansioni

• Lead a team of data analysts, covering lifecycle, promotions, and CRM.
• Deliver clear, data-driven insights and recommendations to senior leadership.
• Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization.
• Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy.
• Measure and optimize lifecycle programs across onboarding, FTD conversion, retention, and reactivation.
• Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns.
• Partner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze.
• Build scalable analytics solutions, such as automated test readouts, always-on holdouts, and audience pipelines, to support lifecycle operations at scale.
• Drive adoption of AI tools across the team, integrating LLMs into analytics and lifecycle workflows to increase throughput and scale.

Conoscenze

Advanced SQL

Tableau

Excel

Python

dbt

Strumenti

Tableau

Excel

Python

dbt

Descrizione del lavoro

PrizePicks is seeking a senior data analytics leader to guide lifecycle, CRM, retention, and growth initiatives. You will oversee analysts, drive data-driven decisions for promotions and reinvestment, and set rigorous experimentation standards.

The role collaborates with cross-functional partners, leveraging Braze and AI tools to scale insights and impact. You will balance hands-on analysis with team leadership, delivering measurable ROI and optimization across onboarding, conversion, and