Senior CRM Lead: Growth Pods & Lifecycle (Remote)

M-KOPA; United States; Remote; USD 130,000 - 190,000; Full time

Benefits offered by this job

Fully remote role

Diverse teams across regions

Professional development programs

Family-friendly policies

Well-being support

Job summary

M-KOPA is seeking a Senior CRM Manager to own two core growth pods at launch, then transition into Lifecycle leadership. You’ll lead multi-channel campaigns across CleverTap, Braze, and analytics platforms, collaborating with the Growth Lead and Digital Lending lead to drive sustainable, high-value customer growth.

This role is fully remote with global team collaboration. You’ll report to the Lifecycle CRM Lead and will shape strategy across two pods, delivering measurable engagement,

Qualifications

• 5+ years in growth, performance, or lifecycle marketing with real ownership.
• Own campaigns and pods, not just execution.
• Hands-on fluency in CRM platforms and data analysis.
• Ability to lead two pods and evolve into Lifecycle leadership.

Responsibilities

• Own two core growth pods initially, driving reactivation and upgrade campaigns in CleverTap.
• Collaborate with Digital Lending lead to grow cash loan performance end-to-end.
• Carry primary responsibility for Digital Lending for a defined period.
• Move into Lifecycle in the second half of next year and contribute to pod strategy.
• Build multi-channel campaigns (SMS, WhatsApp, push, in-app) and track funnel metrics.
• Run controlled experiments with hypotheses and document best practices.

Skills

Growth marketing

Lifecycle marketing

Strategic thinking

Cross-functional collaboration

Decision making

Tools

CleverTap

Braze

Looker

Job description

M-KOPA is seeking a Senior CRM Manager to own two core growth pods at launch, then transition into Lifecycle leadership. You’ll lead multi-channel campaigns across CleverTap, Braze, and analytics platforms, collaborating with the Growth Lead and Digital Lending lead to drive sustainable, high-value customer growth.

This role is fully remote with global team collaboration. You’ll report to the Lifecycle CRM Lead and will shape strategy across two pods, delivering measurable engagement,