Lifecycle Marketing Lead for New Product

PrizePicks; Atlanta (GA); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical plans

Dental plans

Vision plans

401(k) with match

Annual bonus

Flexible PTO

Parental leave

Work flexibility

In-person events

Equipment provided

Job summary

PrizePicks is seeking a Lifecycle Marketing Specialist to own the customer lifecycle for a new product line, leading end-to-end strategies and cross-functional representation. You will design nurture flows, re-engagement nudges, and usage reminders, while partnering with analytics to uphold ROI and attribution standards.

The role requires CRM expertise, strong copywriting, and ability to build lifecycle processes from scratch in a fast-moving environment.

Qualifications

• Bachelor’s degree preferred but not required.
• Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.
• Proficiency in CRM platforms such as Braze or Optimove is highly preferred.
• Strong understanding of email/in-app/push marketing and copywriting skills.

Responsibilities

• Own end-to-end lifecycle strategy for a newly launched product line.
• Design and execute post-purchase nurture flows and usage reminders.
• Collaborate with analytics to monitor ROI/attribution across lifecycle domains.
• Represent Lifecycle Marketing on the product’s cross-functional team.
• Coordinate with other lifecycle domains to ensure a seamless customer experience.
• Extend customer segmentation with lifecycle analysts.

Skills

CRM marketing

Lifecycle marketing

Email marketing

Data-driven insights

Cross-functional collaboration

Education

Bachelor’s degree (preferred)

Tools

Braze

Optimove

Job description

PrizePicks is seeking a Lifecycle Marketing Specialist to own the customer lifecycle for a new product line, leading end-to-end strategies and cross-functional representation. You will design nurture flows, re-engagement nudges, and usage reminders, while partnering with analytics to uphold ROI and attribution standards.

The role requires CRM expertise, strong copywriting, and ability to build lifecycle processes from scratch in a fast-moving environment.