Mobile Growth & CRM Lead (Braze Expert)

OpenKrill

United States

Remote

USD 70,000 - 110,000

Full time

3 days ago

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Job summary

Phiture is seeking a data-driven Marketing Specialist to join our global team. You’ll lead Braze campaigns, craft dynamic content using Braze liquid, and collaborate with analytics to drive sophisticated lifecycle strategies for a diverse client base.

The role emphasizes A/B testing, performance measurement, and user psychology to optimize retention and growth across mobile apps and campaigns.

Qualifications

Experience with A/B testing in digital marketing.
Proficiency with Braze for planning and launching campaigns.
Ability to build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
A data-driven approach with a solid understanding of startup analytics.
Focus on performance and measurable impact.
Understanding of user psychology in mobile app usage.

Responsibilities

Implement and optimize marketing campaigns using Braze with advanced segmentation and targeting.
Personalize content dynamically using liquid logic in Braze based on user behavior.
Manage and enhance custom attributes in Braze for engagement.
Collaborate with data analytics to leverage user data for campaign strategy.
Develop and test HTML modifications within Braze templates for multiple devices & clients.
Analyze campaign performance to derive insights and drive growth and retention.
Provide technical support and training on Braze and integrations.