Lifecycle Marketing Analytics Lead (Remote)

PrizePicks; Atlanta (GA); Remote; USD 190,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

Annual bonus

Flexible PTO

Parental leave

Work flexibility

Company events

Equipment provided

Job summary

PrizePicks, the leading Daily Fantasy Sports platform, seeks a Lifecycle Marketing Analytics Manager to lead analytics for lifecycle, promotions, and CRM. You will guide measurement, optimize reinvestment spend, and set robust experimentation standards, partnering across Lifecycle, CRM, and Promotions leadership.

You will scale analytics, drive AI adoption, and influence senior stakeholders. You will manage a team of analysts, own cross-product adoption analytics, and shape audience targeting

Qualifications

• 5+ years of lifecycle, CRM, retention, or growth analytics experience.
• 1+ year of experience managing analysts.
• Proven experience measuring and optimizing promotional, incentive, or reinvestment spend.
• Deep experience with experimentation, including A/B testing, holdout design, and power analysis.
• Experience supporting targeted and triggered lifecycle programs at scale.
• Experience partnering with CRM teams and platforms (Braze strongly preferred).
• Hands-on experience applying AI tools to analytics workflows and coaching others to adopt them.

Responsibilities

• Lead a team of data analysts covering lifecycle, promotions, and CRM.
• Deliver clear, data-driven insights and recommendations to senior leadership.
• Own measurement of promotional and reinvestment spend, including ROI and offer optimization.
• Set experimentation standards across lifecycle and CRM, including test design and power analysis.
• Measure and optimize onboarding, FTD conversion, retention, and reactivation.
• Develop targeting, pricing, and measurement for cross-product adoption and cross-sell campaigns.
• Partner with CRM to define audience, eligibility, and trigger logic for Braze campaigns.
• Build scalable analytics solutions to support lifecycle operations at scale.
• Drive adoption of AI tools across the team.

Skills

Lifecycle analytics

Leadership and people management

Experimentation and A/B testing

Cross-functional influence

Data storytelling

Tools

SQL

Tableau

Excel

Python

dbt

Job description

PrizePicks, the leading Daily Fantasy Sports platform, seeks a Lifecycle Marketing Analytics Manager to lead analytics for lifecycle, promotions, and CRM. You will guide measurement, optimize reinvestment spend, and set robust experimentation standards, partnering across Lifecycle, CRM, and Promotions leadership.

You will scale analytics, drive AI adoption, and influence senior stakeholders. You will manage a team of analysts, own cross-product adoption analytics, and shape audience targeting