Lifecycle Analytics Lead - CRM & Promotions

OpenKrill; United States; Remote; USD 190,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

401(k) with company match

Annual bonus

Flexible PTO

Parental leave

Job summary

PrizePicks is seeking a Lifecycle Marketing Analytics Manager to lead measurement and performance insights across our lifecycle, CRM, and promotions efforts. You will manage a team of analysts, deliver data-driven recommendations to senior leadership, own spend ROI and experimentation standards, and drive cross-product adoption.

This remote-friendly role supports candidates nationwide in the U.S.; the typical salary range is $190,000 to $210,000 per year, with compensation varies by location and

Qualifications

• 5+ years of experience in lifecycle, CRM, retention, or growth analytics.
• 1+ year of experience managing analysts.
• Proven experience measuring and optimizing promotional, incentive, or reinvestment spend.
• Deep experience with experimentation, including A/B testing, holdout design, and power analysis.
• Experience supporting targeted and triggered lifecycle programs at scale.
• Experience partnering with CRM teams and platforms (Braze strongly preferred).
• Hands-on experience applying AI tools to analytics workflows.

Responsibilities

• Lead a team of data analysts covering lifecycle, promotions, and CRM.
• Deliver clear, data-driven insights and recommendations to senior leadership.
• Own measurement of promotional and reinvestment spend, including ROI and optimization.
• Set experimentation standards across lifecycle and CRM, including test design and power analysis.
• Measure and optimize lifecycle programs across onboarding, FTD conversion, retention, and reactivation.
• Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns.

Skills

Lifecycle analytics

CRM analytics

Team leadership

Experimentation

Cross-functional collaboration

Tools

SQL

Tableau

Excel

Python

dbt

Job description

PrizePicks is seeking a Lifecycle Marketing Analytics Manager to lead measurement and performance insights across our lifecycle, CRM, and promotions efforts. You will manage a team of analysts, deliver data-driven recommendations to senior leadership, own spend ROI and experimentation standards, and drive cross-product adoption.

This remote-friendly role supports candidates nationwide in the U.S.; the typical salary range is $190,000 to $210,000 per year, with compensation varies by location and