Senior Data Analyst - Lifecycle & Retention Marketing

Thrive Market; Oregon; Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Equity

401(k) plan

Flexible PTO

Office in Playa Vista

Thrive Market membership

Life Coaching & Therapy coverage

Job summary

Thrive Market is seeking a Senior Data Analyst (Lifecycle Marketing) to turn data into strategic insights that guide the Lifecycle Marketing team. You will translate complex data into actionable recommendations, working across teams to influence retention, engagement, and overall business outcomes.

You’ll partner with CRM, product, and data engineering to design experiments, build dashboards, and forecast impact while advancing our data analytics maturity in a fast-growing eCommerce environment.

Qualifications

• 7+ years of experience in data analytics with business impact.
• MBA with analytics, strategy, or related quantitative field.
• Ability to translate business questions into analytical frameworks and provide actionable insights.
• Proficiency in SQL and data visualization tools with a focus on self-serve dashboard governance.
• Advanced SQL skills with cloud data warehouses (Snowflake, BigQuery).
• Experience using DBT and Python for data manipulation, transformation, and processing.
• Strong foundation in statistics and multivariate regression.
• Experience building segmentation models for personalized lifecycle campaigns.
• Proven track record in designing, executing, and analyzing complex A/B and multivariate tests.

Responsibilities

• Lead end-to-end analytics projects informing key business and product strategies.
• Partner with stakeholders to align on priorities and translate questions into analytical frameworks.
• Deliver data-driven insights that influence decision-making across the organization.
• Design and maintain dashboards, models, and datasets for self-serve analytics.
• Identify data quality issues and resolve inconsistencies across sources.
• Support lifecycle and engagement analytics to improve retention and LTV.
• Collaborate with Finance to measure financial impact of product decisions.
• Respond to ad hoc analytical requests with accuracy and context.
• Advise on data practices and analytics tooling improvements.

Skills

SQL

Data visualization

Python

Statistics

A/B testing

Education

MBA with analytics focus

Tools

Domo

Looker

Tableau

Snowflake

BigQuery

DBT

Job description

Thrive Market is seeking a Senior Data Analyst (Lifecycle Marketing) to turn data into strategic insights that guide the Lifecycle Marketing team. You will translate complex data into actionable recommendations, working across teams to influence retention, engagement, and overall business outcomes.

You’ll partner with CRM, product, and data engineering to design experiments, build dashboards, and forecast impact while advancing our data analytics maturity in a fast-growing eCommerce environment.