CRM Marketing Manager - Lifecycle & Personalization (Remote)

Content Creators; Atlanta (GA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, & vision plans

401(k) match

Annual bonus

Flexible PTO

Parental leave

Workplace flexibility

In-person events

Equipment provided

Performance reviews

Job summary

PrizePicks, a fast-growing sports tech company, seeks a Manager, CRM Marketing in the U.S. to lead a small team and drive lifecycle campaigns across channels. You’ll own segmentation, journeys, testing, and cross-functional collaboration with analytics and product.

Ideal candidates have 7+ years in CRM/email marketing, proficiency with Braze or Moveable Ink, and a track record in gaming or DFS. Remote-friendly for qualified applicants.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.
• Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles.
• Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools is highly preferred.
• Strong understanding of email/in-app/push marketing best practices and copywriting skills.

Responsibilities

• Oversee a CRM strategy team to plan, create and implement complex CRM campaigns throughout the customer journey and improve engagement, retention, and loyalty.
• Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
• Establish the optimal channel mix and communication cadence based on audience behavior and business goals.
• Design and own customer segmentation creation and management, evaluating segment and campaign performance, and partnering with Analytics to identify opportunities for optimization and long-term vision for audience strategy.
• Orchestrate cross-channel personalization and cohesivity for consistent messaging and customer experiences across platforms
• Oversee A/B testing and experimentation roadmap to optimize campaign performance and drive lift at different stages of the customer lifecycle.
• Stay informed about industry trends and competitor activities to evaluate and develop innovative strategies for customer engagement.
• Oversee relationships with cross-functional teams including marketing, product, and analytics to ensure alignment across CRM campaigns and roadmaps to level up our program.
• Own and manage the CRM calendar and daily/weekly/monthly campaign schedules, overseeing a robust content calendar to keep customers engaged.
• Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.
• Mentor CRM team members on strategic lifecycle thinking and business case development.

Skills

CRM Campaigns

Team leadership

Customer segmentation

A/B testing

Cross-channel marketing

Analytics collaboration

Copywriting

Education

Bachelor's degree in Marketing or related

Tools

Braze

Moveable Ink

CRM platforms

Job description

PrizePicks, a fast-growing sports tech company, seeks a Manager, CRM Marketing in the U.S. to lead a small team and drive lifecycle campaigns across channels. You’ll own segmentation, journeys, testing, and cross-functional collaboration with analytics and product.

Ideal candidates have 7+ years in CRM/email marketing, proficiency with Braze or Moveable Ink, and a track record in gaming or DFS. Remote-friendly for qualified applicants.