Head of Global Content & Production — Studio Growth

General Mills, Inc; Minneapolis (MN); On-site; USD 129,000 - 215,000; Full time

Job summary

General Mills is seeking a Head of Content and Production in Minneapolis, MN to lead the Global Content Studio. You will guide a multi-disciplinary team and external partners to deliver high-quality, scalable marketing content across brands.

The role focuses on strategy, process optimization, budgeting, and risk management, ensuring creative output aligns with brand goals while maintaining financial discipline.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 10+ years in marketing, content creation, production, or related area.
• 5+ years leading a team.
• Experience with consumer brands and large campaigns.
• Hands-on leadership delivering content for large brands.

Responsibilities

• Set near- and long-term vision, priorities, roadmap, and processes for content creation and production across the enterprise.
• Lead and develop a high-performing internal production team while coordinating with external partners.
• Guide major campaign productions from idea toward execution.
• Oversee adaptations and versions of campaign content with in-house team.
• Steward the production budget and help manage costs.
• Manage agency partners and network of specialist partners.
• Serve as escalation point to resolve project blockers.
• Establish production guidelines, risk, rights, privacy, security, inclusion, sustainability.
• Identify evolving production capabilities including modular content, content automation, asset management, and AI-enabled production.
• Collaborate with Marketing, Digital & Technology, Finance, Sourcing, Legal, and Trademark.
• Track outputs against quarterly and annual goals and KPIs.

Skills

Leadership

Content production

Budgeting

Collaboration

Education

Bachelor's degree in Communications, Marketing, Advertising, Film, or related field

Job description

General Mills is seeking a Head of Content and Production in Minneapolis, MN to lead the Global Content Studio. You will guide a multi-disciplinary team and external partners to deliver high-quality, scalable marketing content across brands.

The role focuses on strategy, process optimization, budgeting, and risk management, ensuring creative output aligns with brand goals while maintaining financial discipline.