Global Content Studio Lead

General Mills Inc.; Minneapolis (MN); On-site; USD 129,000 - 215,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Wellness initiatives

Job summary

General Mills Inc. is seeking a Head of Content and Production to lead the Global Content Studio in Minneapolis. You will guide end-to-end content creation, production, and adaptations across brand campaigns, partnering with brand teams, agencies, and internal partners.

The role requires setting vision, building a high-performing team, and ensuring high-quality, cost-efficient productions for a major portfolio of consumer brands. This is a high-impact leadership position with global scope.

Qualifications

• Bachelor’s degree, preferably in Communications, Marketing, Advertising, Film, or a related field.
• 10+ years of experience in marketing, content creation, production, or a related field.
• 5+ years of experience leading a team.
• Hands-on leadership creating content for a large national or global consumer brand, advertising agency, production company, post house, or similar studio.
• Working knowledge of the production process, including how creative concepts and scripts move through production and delivery.
• Sound understanding of risk management as it applies to creative and production work, rights and talent contracts, privacy, and security.
• Experience with communications planning, concepting, and content creation for consumer brands, including orchestration of complex, multi-faceted plans and productions.

Responsibilities

• Set the near- and long-term vision, priorities, roadmap, and processes for content creation and production across the enterprise.
• Lead and develop a high-performing team of internal production professionals, while fostering a cohesive way of working with external agency and specialist partners.
• Partner with brand stakeholders and creative agencies to guide major campaign productions from idea toward successful execution.
• Oversee efficient, high-quality adaptations, extensions, and versions of campaign content in partnership with the in-house production team.
• Steward the production budget, support sound bidding and financial practices, and help teams manage scope and costs.
• Manage the roster of agency production partners and maintain a network of specialist partners for overflow and projects requiring distinct capabilities.

Skills

Leadership

Content production

Budget management

Cross-functional collaboration

Risk management

Communication

Brand marketing

Project management

Agency management

Contract negotiation

Education

Bachelor's degree

Job description

General Mills Inc. is seeking a Head of Content and Production to lead the Global Content Studio in Minneapolis. You will guide end-to-end content creation, production, and adaptations across brand campaigns, partnering with brand teams, agencies, and internal partners.

The role requires setting vision, building a high-performing team, and ensuring high-quality, cost-efficient productions for a major portfolio of consumer brands. This is a high-impact leadership position with global scope.