Global Content & Production Director

GCOM Enterprises, Inc.; United States; On-site; USD 129,000 - 215,000; Full time

Job summary

General Mills in Minneapolis, MN seeks a Head of Content and Production to lead the Global Content Studio, guiding the team and partners to deliver high-quality campaign content efficiently. You will set strategic direction, manage budget, and drive production excellence across North American retail, pet, and international businesses.

You will oversee a cross-functional team, partner with brand stakeholders and agencies, and evolve capabilities to meet changing business needs while ensuring

Qualifications

• Bachelor’s degree, preferably in Communications, Marketing, Advertising, Film, or a related field.
• 10+ years of experience in marketing, content creation, production, or a related field.
• 5+ years of experience leading a team.
• Consumer packaged goods or other consumer-brand experience, particularly in a portfolio environment.
• Hands-on leadership experience creating content for a large national or global consumer brand, advertising agency, production company, post house, or similar studio.
• Working knowledge of the production process, including how creative concepts and scripts move through production and delivery.
• Sound understanding of risk management as it applies to creative and production work, rights and talent contracts, privacy, and security.
• Experience with communications planning, concepting, and content creation for consumer brands, including orchestration of complex, multi-faceted plans and productions.

Responsibilities

• Set the near- and long-term vision, priorities, roadmap, and processes for content creation and production across the enterprise.
• Lead and develop a high-performing team of internal production professionals, while fostering a cohesive way of working with external agency and specialist partners.
• Partner with brand stakeholders and creative agencies to guide major campaign productions from idea toward successful execution.
• Oversee efficient, high-quality adaptations, extensions, and versions of campaign content in partnership with the in-house production team.
• Steward the production budget, support sound bidding and financial practices, and help teams manage scope and costs.
• Manage the roster of agency production partners and maintain a network of specialist partners for overflow and projects requiring distinct capabilities.
• Serve as an escalation point, solving problems and removing roadblocks across projects and teams.
• Establish and reinforce production guidelines and best practices, including consideration of risk, rights, talent, privacy, security, inclusion, and sustainability commitments.
• Identify and evaluate evolving production capabilities, such as modular content, content automation, asset management, and AI-enabled production.
• Collaborate with partners across Marketing, Digital & Technology, Finance, Sourcing, Legal, and Trademark.
• Track and communicate team outputs and results against quarterly and annual goals and key performance indicators.

Skills

Leadership

Strategic vision

Cross-functional collaboration

Budget management

Risk management

Education

Bachelor’s degree

Job description

General Mills in Minneapolis, MN seeks a Head of Content and Production to lead the Global Content Studio, guiding the team and partners to deliver high-quality campaign content efficiently. You will set strategic direction, manage budget, and drive production excellence across North American retail, pet, and international businesses.

You will oversee a cross-functional team, partner with brand stakeholders and agencies, and evolve capabilities to meet changing business needs while ensuring