Creative Lead: Brand & Campaign Architect (Hybrid)

General Mills, Inc.; Minneapolis (MN); On-site; USD 95,000 - 159,000; Full time

Benefits offered by this job

Health benefits

Retirement program

Vacation and leave programs

Well-being initiatives

Job summary

General Mills, Inc. is seeking a Creative Lead to bring brand strategies to life through compelling briefs, breakthrough ideas, and strong collaboration across internal teams and agency partners. You will shape briefs, guide creative development, and ensure work aligns with brand objectives.

You’ll manage day-to-day creative processes from briefing to execution, leveraging consumer insights and culture to influence the work and deliver distinctive, effective campaigns.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 5+ years of related experience in brand marketing, creative development, advertising, integrated communications or a related field.
• Experience partnering with creative agencies or other external creative partners.
• Ability to translate business objectives and consumer insights into clear creative direction and actionable feedback.
• Strong project coordination, communication, and presentation skills.

Responsibilities

• Translate brand strategy and consumer insights into clear creative briefs.
• Plan creative briefings, brainstorms, inspiration sessions and IAT meetings; clarify objectives and deliverables.
• Collaborate with agency partners and internal teams to develop ideas that connect with consumers.
• Review creative work; synthesize feedback into clear, actionable direction grounded in brand objectives.
• Coordinate feedback, scopes of work, project discussions, and quarterly business reviews with agencies.
• Help hand off approved creative into marketing execution with MP&A partners.
• Stay current on consumer insights and apply campaign learnings to future iterations.
• Support brand design work including world, portfolio architecture or packaging initiatives.

Skills

Brand marketing

Creative development

Advertising

Integrated communications

Project coordination

Presentation skills

Education

Bachelor’s degree in Marketing, Communications, Advertising, or related field

Equivalent practical experience

Tools

Creative briefing

Agency scopes of work

Production planning

Marketing communications planning

Job description

General Mills, Inc. is seeking a Creative Lead to bring brand strategies to life through compelling briefs, breakthrough ideas, and strong collaboration across internal teams and agency partners. You will shape briefs, guide creative development, and ensure work aligns with brand objectives.

You’ll manage day-to-day creative processes from briefing to execution, leveraging consumer insights and culture to influence the work and deliver distinctive, effective campaigns.