Senior Brand Manager — Growth, P&L & Leadership

General Mills, Inc.; Minneapolis (MN); Hybrid; USD 95,000 - 159,000; Full time

Benefits offered by this job

Relocation benefits

Bonus potential

Competitive benefits

Job summary

General Mills, Inc. in Minneapolis seeks a Senior Associate Brand Manager to lead brand strategies, own P&L, and drive growth across a portfolio of iconic brands. You will collaborate with insights, sales, R&D, and finance to shape consumer-focused plans and campaigns.

This hybrid role requires mentoring junior teammates, guiding cross-functional projects, and delivering results in a fast-paced environment. Relocation support is provided for qualified candidates.

Qualifications

• Bachelor’s degree and 6+ years in Brand Marketing, Finance, Sales, Consulting, or leadership programs.
• Proven experience in large, matrixed organizations with P&L mechanics.
• 2+ years in Associate Brand Management or similar role in CPG or consumer industries.
• Experience owning a P&L for a brand or product line.
• Mentoring or developing junior talent.
• Strong analytical skills to derive insights and guide strategy.
• Proven ability to lead cross-functional teams and drive execution.
• Excellent communication and influencing skills.
• Bias for action in fast-paced environments.

Responsibilities

• Develop and execute brand strategies that connect with consumers.
• Work with Consumer Insights to identify trends and opportunities.
• Lead purpose-driven brand-building initiatives aligned with growth strategies.
• Own and manage P&Ls to drive revenue and market share.
• Influence decisions across Product, Price, Place, and Promotion.
• Lead cross-functional teams across sales, R&D, finance, and operations.
• Mentor and develop junior brand talent.
• Partner with Sales to craft customer strategies.

Skills

Brand marketing

P&L management

Strategic decision-making

Mentoring

Cross-functional leadership

Analytical skills

Communication

Influencing

Education

Bachelor’s degree

MBA

Job description

General Mills, Inc. in Minneapolis seeks a Senior Associate Brand Manager to lead brand strategies, own P&L, and drive growth across a portfolio of iconic brands. You will collaborate with insights, sales, R&D, and finance to shape consumer-focused plans and campaigns.

This hybrid role requires mentoring junior teammates, guiding cross-functional projects, and delivering results in a fast-paced environment. Relocation support is provided for qualified candidates.