Global Content & Production Lead

General Mills, Inc.; Minneapolis (MN); On-site; USD 129,000 - 215,000; Full time

Benefits offered by this job

Relocation support

On-site work in Minneapolis

Total Rewards package

Job summary

General Mills, Inc. in Minneapolis, MN, is seeking a visionary Head of Content and Production to lead the Global Content Studio. Shape strategy, guide major campaigns, and ensure high-quality, cost-conscious production across brands.

You will lead internal teams and partners, manage budgets, foster best practices, and drive cross-functional collaboration with Marketing, Digital, Finance, Legal, and Trademark to deliver empowered content at scale.

Qualifications

• Bachelor’s degree in Communications, Marketing, Advertising, Film, or related field.
• 10+ years in marketing, content creation or production.
• 5+ years of team leadership experience.
• CPG or consumer-brand experience in a portfolio environment.
• Hands-on leadership creating content for large national/global brands.

Responsibilities

• Set near- and long-term vision, priorities, roadmap, and processes for content creation and production.
• Lead and develop a high-performing internal production team and partner network.
• Guide major campaign productions from concept to execution with brand stakeholders.
• Oversee adaptations and versions of content with in-house team.
• Manage production budget, bidding, and costs; control scope.
• Maintain partner roster and outsourcing for overflow.
• Resolve issues and remove roadblocks across projects.
• Establish production guidelines including risk, rights, privacy, security, inclusion, sustainability.
• Explore evolving capabilities like modular content, automation, asset management, AI-enabled production.
• Collaborate with Marketing, Digital & Tech, Finance, Sourcing, Legal, Trademark.
• Track and report outputs against quarterly/annual goals and KPIs.

Skills

Leadership

Team management

Content production

Budget management

Strategic planning

Education

Bachelor’s degree in Communications, Marketing, Advertising, Film, or related field

Job description

General Mills, Inc. in Minneapolis, MN, is seeking a visionary Head of Content and Production to lead the Global Content Studio. Shape strategy, guide major campaigns, and ensure high-quality, cost-conscious production across brands.

You will lead internal teams and partners, manage budgets, foster best practices, and drive cross-functional collaboration with Marketing, Digital, Finance, Legal, and Trademark to deliver empowered content at scale.