Senior Brand Manager: Growth & Innovation Leader

General Mills; Minneapolis (MN); Hybrid; USD 95,000 - 150,000; Full time

Benefits offered by this job

Relocation benefits will be provided

Job summary

General Mills, headquartered in Minneapolis, MN, is seeking a Brand Manager who will lead brand strategy and cross-functional efforts across physical, digital, and omnichannel environments. You’ll own the P&L, drive growth through integrated marketing plans, and guide a talented team to deliver results.

The role emphasizes consumer insights, data-driven decision making, and collaboration with sales, digital, and product teams to shape the future of iconic brands and categories.

Qualifications

• Bachelor's degree in Marketing or related field.
• 10+ years of progressive Brand Management, Marketing, Consulting, or Strategy experience.
• Proven experience leading teams and owning P&L in a matrixed environment.

Responsibilities

• Develop and lead brand and channel strategies rooted in consumer insights for growth across physical, digital, and eCommerce touchpoints.
• Own P&L performance and guide pricing, promotions, and distribution plans to drive long-range growth.
• Coach and develop Associate Brand Managers and cross-functional teams to achieve alignment and delivery.

Skills

Brand management

P&L ownership

Cross-functional leadership

Data-driven marketing

AI awareness

Strategic thinking

Communication skills

Team coaching

Customer partnerships

Education

Bachelor's degree in Marketing

Job description

General Mills, headquartered in Minneapolis, MN, is seeking a Brand Manager who will lead brand strategy and cross-functional efforts across physical, digital, and omnichannel environments. You’ll own the P&L, drive growth through integrated marketing plans, and guide a talented team to deliver results.

The role emphasizes consumer insights, data-driven decision making, and collaboration with sales, digital, and product teams to shape the future of iconic brands and categories.