Hybrid Brand Leader - P&L & Omnichannel Growth

General Mills, Inc; Minneapolis (MN); Hybrid; USD 111,000 - 185,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Paid time off

Wellbeing support

Job summary

General Mills, Inc. is seeking a seasoned Brand Manager in Minneapolis to lead brand strategy, drive growth, and own P&L across multiple desks. You will manage cross-functional teams across physical and digital channels, leveraging consumer insights to shape iconic brands.

The role combines strategic leadership with hands-on execution in a collaborative, data-driven environment. Aiming for market-leading brand performance, the position offers a hybrid work model with relocation support if needed.

Qualifications

• Bachelor's degree in Marketing, Finance, Business, or related field.
• 8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
• Brand Management experience.
• Proven experience leading teams including direct team management experience preferred.
• Proven experience managing a business in a matrixed environment.
• Strong commercial and strategic acumen, with experience owning a P&L.
• Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.
• Ability to lead through ambiguity and operate with independence.
• MBA (bonus)
• CPG/F&B industry experience (bonus)
• Track record of coaching and developing talent (bonus)
• Experience with customer-facing strategies and external partnerships (bonus)

Responsibilities

• Build purpose-driven brand and channel strategies rooted in consumer insights and cultural understanding.
• Develop and execute integrated marketing plans across media, content, innovation, retail, and eCommerce/omnichannel touchpoints.
• Own P&L performance and deliver growth through pricing, promotion, innovation, margin, and distribution.
• Lead annual and long-range planning, forecasting, and business performance analysis.
• Guide cross-functional teams through ambiguity to achieve alignment and execution.

Skills

Brand management

P&L ownership

Team leadership

Strategic thinking

Communication skills

Ambiguity leadership

Education

Bachelor's degree

Job description

General Mills, Inc. is seeking a seasoned Brand Manager in Minneapolis to lead brand strategy, drive growth, and own P&L across multiple desks. You will manage cross-functional teams across physical and digital channels, leveraging consumer insights to shape iconic brands.

The role combines strategic leadership with hands-on execution in a collaborative, data-driven environment. Aiming for market-leading brand performance, the position offers a hybrid work model with relocation support if needed.