Head of Content and Production

General Mills, Inc; Minneapolis (MN); On-site; USD 129,000 - 215,000; Full time

Job summary

General Mills is seeking a Head of Content and Production in Minneapolis, MN to lead the Global Content Studio. You will guide a multi-disciplinary team and external partners to deliver high-quality, scalable marketing content across brands.

The role focuses on strategy, process optimization, budgeting, and risk management, ensuring creative output aligns with brand goals while maintaining financial discipline.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 10+ years in marketing, content creation, production, or related area.
• 5+ years leading a team.
• Experience with consumer brands and large campaigns.
• Hands-on leadership delivering content for large brands.

Responsibilities

• Set near- and long-term vision, priorities, roadmap, and processes for content creation and production across the enterprise.
• Lead and develop a high-performing internal production team while coordinating with external partners.
• Guide major campaign productions from idea toward execution.
• Oversee adaptations and versions of campaign content with in-house team.
• Steward the production budget and help manage costs.
• Manage agency partners and network of specialist partners.
• Serve as escalation point to resolve project blockers.
• Establish production guidelines, risk, rights, privacy, security, inclusion, sustainability.
• Identify evolving production capabilities including modular content, content automation, asset management, and AI-enabled production.
• Collaborate with Marketing, Digital & Technology, Finance, Sourcing, Legal, and Trademark.
• Track outputs against quarterly and annual goals and KPIs.

Skills

Leadership

Content production

Budgeting

Collaboration

Education

Bachelor's degree in Communications, Marketing, Advertising, Film, or related field

Job description

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

About the Role

As Head of Content and Production, you'll lead General Mills' Global Content Studio, an established, integrated team that creates and produces marketing content for our portfolio of brands. Based in Minneapolis, Minnesota, the studio works with brand teams, creative agencies, an in-house production partner, and a network of specialists to bring campaign ideas to life and deliver the adaptations and versions brands need.

You'll guide the studio's next phase of growth: strengthening how the team and its partners work together, evolving capabilities as business needs change, and ensuring production is high-quality, effective, and financially responsible. The studio supports work across North American retail, pet, and international businesses.

What You'll Do

• Set the near- and long-term vision, priorities, roadmap, and processes for content creation and production across the enterprise.
• Lead and develop a high-performing team of internal production professionals, while fostering a cohesive way of working with external agency and specialist partners.
• Partner with brand stakeholders and creative agencies to guide major campaign productions from idea toward successful execution.
• Oversee efficient, high-quality adaptations, extensions, and versions of campaign content in partnership with the in-house production team.
• Steward the production budget, support sound bidding and financial practices, and help teams manage scope and costs.
• Manage the roster of agency production partners and maintain a network of specialist partners for overflow and projects requiring distinct capabilities.
• Serve as an escalation point, solving problems and removing roadblocks across projects and teams.
• Establish and reinforce production guidelines and best practices, including consideration of risk, rights, talent, privacy, security, inclusion, and sustainability commitments.
• Identify and evaluate evolving production capabilities, such as modular content, content automation, asset management, and AI-enabled production.
• Collaborate with partners across Marketing, Digital & Technology, Finance, Sourcing, Legal, and Trademark.
• Track and communicate team outputs and results against quarterly and annual goals and key performance indicators.

Minimum Qualifications

• Bachelor's degree, preferably in Communications, Marketing, Advertising, Film, or a related field.
• 10+ years of experience in marketing, content creation, production, or a related field.
• 5+ years of experience leading a team.
• Consumer packaged goods or other consumer-brand experience, particularly in a portfolio environment.
• Hands-on leadership experience creating content for a large national or global consumer brand, advertising agency, production company, post house, or similar studio.
• Working knowledge of the production process, including how creative concepts and scripts move through production and delivery.
• Sound understanding of risk management as it applies to creative and production work, rights and talent contracts, privacy, and security.
• Experience with communications planning, concepting, and content creation for consumer brands, including orchestration of complex, multi-faceted plans and productions.

Preferred Qualifications

• Experience balancing the needs of brand partners and creative agency partners.
• Familiarity with bid sheets, talent negotiation and payments, and creative asset trafficking across marketing communications channels.
• Experience evolving production capabilities, processes, or partner models as business needs change.

Additional Considerations

• International relocationor international remote working arrangements (outside of the US) will not be considered.
• Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.
• This position is based in Minneapolis, MN and relocation support will be offered if you are outside of this location.

SALARY RANGE

The salary range for this position is:

$128,900 - $214,900 Annual

At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

ELIGIBILITY

Applicants must meet a minimum 18-year age qualification.

EQUAL OPPORTUNITY EMPLOYER (EOE)

General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.

REASONABLE ACCOMMODATION REQUEST

If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request