Head of Ecosystem Growth & Channel Partnerships

Acxiom; Augusta (ME); Remote; USD 150,000 - 210,000; Full time

Job summary

Acxiom, a leader in customer data and marketing services, is seeking a Leader of Ecosystem Partnerships to scale our strategic ecosystem partnerships into durable revenue channels. This role owns the end-to-end partner strategy and go-to-market motions across Acxiom's identity and data capabilities, and also leads the channel sales strategy.

You will collaborate across sales, marketing, product, and solution engineering, build GTM plans with stretch objectives, enable partner sellers, and drive

Qualifications

• 15+ years in partnerships, alliances, or business development at an enterprise data, marTech, or cloud infrastructure company
• Direct experience co-selling with or through hyperscaler/platform ecosystems (Adobe, Snowflake, AWS, Google Cloud, Salesforce, or similar)
• Track record building GTM playbooks and driving measurable partner-sourced pipeline along with both direct and indirect revenue
• Strong grasp of identity resolution, first-party data infrastructure, and customer data platform (CDP) concepts
• Executive presence — comfortable running joint business planning with partner VPs and building internal alignment across sales, marketing, and product
• Experience in financial services or another regulated vertical is a plus, given heavy regulated industry focus strategy

Responsibilities

• Own the GTM strategy and execution across Acxiom's key ecosystem partners, defining and deploying revenue growth structures with each partner for Acxiom products and downstream Acxiom services.
• Lead and develop a team of Ecosystem growth partner managers driving joint Go-to-market execution across Acxiom’s strategic ecosystem growth partners.
• Build and execute structured GTM plans with 90-day stretch objectives and success metrics for partner-sourced and partner-influenced revenue.
• Lead partner enablement, training partner sellers and solution engineers on Acxiom's identity resolution, cross-channel orchestration, and measurement capabilities.
• Develop and refine competitive positioning for Acxiom's identity and data backbone in the context of agentic marketing and enterprise data infrastructure.
• Build joint pipeline with partner sales and alliance teams; track and report on co-sell revenue, pipeline health, and partner-sourced bookings.
• Represent Acxiom at partner QBRs, planning cycles, and executive relationship-building
• Identify white space for new ecosystem partnerships that extend Acxiom's reach into adjacent platforms and marketplaces
• Design governance frameworks, milestone structures, and accountability models for external partners
• Build and nurture strategic relationships within Omnicom and ecosystem partner stakeholders, influencing positioning and partnership success.
• Identify partner client needs and shape differentiated solutions leveraging Acxiom capabilities and ecosystem partner technologies.
• Support pursuit strategies, opportunity qualification and deal progression, engaging with senior stakeholders across clients and partners.
• Promote joint value propositions through thought leadership, partner planning activities and participation in key industry initiatives.
• Ecosystem growth focus is on the following platforms: Databricks, Snowflake, Adobe, Salesforce.

Skills

Partnerships & BD

GTM strategy

Job description

Acxiom, a leader in customer data and marketing services, is seeking a Leader of Ecosystem Partnerships to scale our strategic ecosystem partnerships into durable revenue channels. This role owns the end-to-end partner strategy and go-to-market motions across Acxiom's identity and data capabilities, and also leads the channel sales strategy.

You will collaborate across sales, marketing, product, and solution engineering, build GTM plans with stretch objectives, enable partner sellers, and drive