Remote Executive Director, Digital Growth & Membership

CVS Health; North Dakota; Hybrid; USD 175,000 - 335,000; Full time

Job summary

CVS Health is seeking an Executive Director, Digital Product for Membership, Engagement & Retention. You will shape growth-focused digital strategies and lead a multidisciplinary team to optimize patient acquisition, engagement, and long-term membership across care delivery platforms.

Ideal candidates bring deep expertise in consumer health engagement, CRM systems, and Epic EHR workflows, with a track record of scaling enterprise digital products and partnerships.

Qualifications

• Bachelor's degree required; graduate degree and/or clinical background preferred (RN, MD, DO, NP, PA).
• 10–15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management.
• Proven history partnering with primary care delivery networks, retail clinics, or value-based care organizations to improve patient growth and engagement.

Responsibilities

• Define and lead end-to-end digital experiences from first-touch acquisition through ongoing care engagement.
• Translate growth and retention strategies into actionable product specifications and scalable roadmaps.
• Oversee integration between external growth platforms and internal systems (Salesforce, Epic) to enable personalized patient pathways.
• Lead cross-functional teams across product, engineering, data, and analytics to drive growth and engagement.
• Foster a culture of curiosity, resilience, and accountability within fast-paced enterprise digital builds.

Skills

Executive presence

Healthcare engagement tech

Growth & retention

Product & technical leadership

Problem solving

Hands-on leadership

People leadership

Education

Bachelor's degree

Graduate degree or clinical background preferred

Job description

CVS Health is seeking an Executive Director, Digital Product for Membership, Engagement & Retention. You will shape growth-focused digital strategies and lead a multidisciplinary team to optimize patient acquisition, engagement, and long-term membership across care delivery platforms.

Ideal candidates bring deep expertise in consumer health engagement, CRM systems, and Epic EHR workflows, with a track record of scaling enterprise digital products and partnerships.