Head of Digital Activation & Performance

PTMUS Ptarmigan Media Inc; United States; On-site; USD 140,000 - 180,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media Group, is seeking a Director, Digital Activation in New York to lead digital media strategy and activation for a major enterprise client. This high-impact role requires setting strategic vision, mentoring a growing team, and partnering with clients at senior levels.

You will oversee paid social, paid search, and programmatic campaigns, drive performance insights, and ensure the work aligns with business objectives and KPIs.

Qualifications

• 10+ years of experience in digital marketing, media, or performance marketing.
• Proven ability to lead integrated activation across paid social, paid search, and programmatic.
• Strong client relationships and trusted strategic advisor experience.

Responsibilities

• Lead development and execution of integrated digital activation strategies across paid social, paid search, and programmatic channels.
• Establish strategic direction for media plans aligned to client objectives and KPIs.
• Mentor and develop a growing team of digital channel specialists.
• Build senior-level client relationships and act as strategic advisor.
• Oversee budget management, spend pacing, and forecasting across digital channels.
• Translate campaign data into actionable insights and recommendations.

Skills

Digital activation

Strategic leadership

Client relationship management

Team mentorship

Media strategy

Analytics & reporting

Presentation skills

Tools

PowerPoint

Excel

Job description

Ptarmigan Media, part of Omnicom Media Group, is seeking a Director, Digital Activation in New York to lead digital media strategy and activation for a major enterprise client. This high-impact role requires setting strategic vision, mentoring a growing team, and partnering with clients at senior levels.

You will oversee paid social, paid search, and programmatic campaigns, drive performance insights, and ensure the work aligns with business objectives and KPIs.