Director of Digital Activation & Growth

Omnicom Media; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media Group, is a global media agency specializing in financial services. We are growing our New York office and seeking a Director, Digital Activation to lead digital media strategy and activation for a major enterprise client.

This is a high-impact leadership role at the intersection of people leadership, media innovation, and performance-driven activation. The ideal candidate will set strategic vision, challenge conventional thinking, develop talent, and

Qualifications

• 10+ years in digital marketing, media, or performance marketing.
• Proven success leading integrated activation across paid social, paid search, and programmatic media.
• Strong senior-level client relationships and trusted strategic advisory.
• Experience leading, mentoring, and developing high-performing teams.
• Strong analytical skills turning campaign data into insights and recommendations.
• Deep understanding of digital media platforms, ad tech, and measurement.
• Full-funnel media strategy within an integrated plan.
• Excellent organizational and project management abilities.
• Excellent written, verbal, and presentation skills for technical and executive audiences.
• Curiosity for emerging digital trends and media innovation.
• Proficiency in PowerPoint and Excel.
• Experience in financial services, B2B, or B2B2C preferred.

Responsibilities

• Lead development and execution of integrated digital activation strategies across paid social, search, and programmatic.
• Set strategic direction for media plans aligned to client objectives and KPIs.
• Develop POVs and innovation initiatives to position Ptarmigan at the forefront of digital media.
• Identify emerging platforms, technologies, and opportunities for client impact.
• Lead, mentor, and develop a growing team of digital channel specialists.
• Build trusted senior-level client relationships and act as a strategic advisor.
• Oversee budget management, spend pacing, and forecasting for digital channels.
• Establish rigorous performance analysis, testing, and optimization across channels.
• Collaborate with analytics and account teams to translate data into insights.

Skills

Digital activation leadership

Client relationship management

Team mentoring

Strategic thinking

Analytics & insights

Cross-functional collaboration

Project management

Communication skills

PowerPoint proficiency

Excel proficiency

Industry knowledge: financial services

Full-funnel media strategy

Emerging platforms awareness

Tools

PowerPoint

Excel

Job description

Ptarmigan Media, part of Omnicom Media Group, is a global media agency specializing in financial services. We are growing our New York office and seeking a Director, Digital Activation to lead digital media strategy and activation for a major enterprise client.

This is a high-impact leadership role at the intersection of people leadership, media innovation, and performance-driven activation. The ideal candidate will set strategic vision, challenge conventional thinking, develop talent, and