Head of Demand Gen & Growth Strategy (Remote)

Omni LAB

United States

Remote

USD 170,000 - 200,000

Full time

2 days ago

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Benefits offered by this job

Premium health & dental benefits

401(k) with 4% match

100% remote work

Collaborative, respectful team

Ground-floor opportunity with founders

Job summary

Omni Lab is seeking a Director of Demand Gen to lead our paid media team and set the strategic bar for serving high-growth B2B SaaS clients. You will mentor DGMs and PMMs, oversee an account portfolio, and serve as the executive-level resource clients rely on for strategic guidance.

You’ll develop full-funnel paid media strategies across Google, LinkedIn, Meta, Bing, YouTube, Display, and Reddit, balancing demand capture with brand development while driving ROI and pipeline impact.

Qualifications

10+ years in demand generation or paid media with growth responsibility.
Experience leading in-house SaaS demand-gen teams (DGMs/PMMs).
Expertise across Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, YouTube Ads, Display Ads, and Reddit Ads.
Strategic thinker who develops comprehensive paid media strategies and supports DGMs in executing them.
Strong project management skills with overseeing multiple client accounts and priorities.
Excellent communication and interpersonal skills for executive-level client management.
Analytical mindset; ability to evaluate and optimize copy and creative for advertising.
Understanding of Salesforce & HubSpot to connect spend to pipeline and revenue.
Must be located in the U.S.

Responsibilities

Lead and mentor a team of Demand Gen Managers and Performance Marketing Managers with guidance to reduce churn and grow revenue.
Foster a collaborative, results-driven team environment and support DGMs and PMMs.