Remote Demand Gen Manager — B2B Paid Media Lead

Blacksmith Agency LLC; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is a remote-friendly AI-first digital agency seeking a Demand Generation Manager to own paid media for a portfolio of B2B and growing-brand clients. You will be the strategic voice setting budgets, roadmaps, and the narrative for campaign performance across Google Ads, Meta, LinkedIn and Microsoft Ads.

You’ll drive 90-day and quarterly plans, optimize campaigns, and ensure accurate attribution.

Qualifications

• 3+ years hands-on in Google Ads and Meta; campaigns built and optimized by you.
• Proven record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• 90 day and quarterly roadmaps for each client, with the story behind the numbers on calls.
• Account growth: retention, upsell and long-term relationships.

Skills

Hands-on Google Ads

Meta advertising

Agency experience

Clear spoken English

Tools

Google Ads

Meta (Facebook)

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency is a remote-friendly AI-first digital agency seeking a Demand Generation Manager to own paid media for a portfolio of B2B and growing-brand clients. You will be the strategic voice setting budgets, roadmaps, and the narrative for campaign performance across Google Ads, Meta, LinkedIn and Microsoft Ads.

You’ll drive 90-day and quarterly plans, optimize campaigns, and ensure accurate attribution.