Director of Demand Gen

Omni LAB; United States; Remote; USD 170,000 - 200,000; Full time

Benefits offered by this job

Premium health & dental benefits

401(k) with 4% match

100% remote work

Collaborative, respectful team

Ground-floor opportunity with founders

Job summary

Omni Lab is seeking a Director of Demand Gen to lead our paid media team and set the strategic bar for serving high-growth B2B SaaS clients. You will mentor DGMs and PMMs, oversee an account portfolio, and serve as the executive-level resource clients rely on for strategic guidance.

You’ll develop full-funnel paid media strategies across Google, LinkedIn, Meta, Bing, YouTube, Display, and Reddit, balancing demand capture with brand development while driving ROI and pipeline impact.

Qualifications

• 10+ years in demand generation or paid media with growth responsibility.
• Experience leading in-house SaaS demand-gen teams (DGMs/PMMs).
• Expertise across Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, YouTube Ads, Display Ads, and Reddit Ads.
• Strategic thinker who develops comprehensive paid media strategies and supports DGMs in executing them.
• Strong project management skills with overseeing multiple client accounts and priorities.
• Excellent communication and interpersonal skills for executive-level client management.
• Analytical mindset; ability to evaluate and optimize copy and creative for advertising.
• Understanding of Salesforce & HubSpot to connect spend to pipeline and revenue.
• Must be located in the U.S.

Responsibilities

• Lead and mentor a team of Demand Gen Managers and Performance Marketing Managers with guidance to reduce churn and grow revenue.
• Foster a collaborative, results-driven team environment and support DGMs and PMMs.

Skills

Leadership

Strategic thinking

Project management

Analytics

Communication

Autonomy

Adaptability

Executive presence

Tools

Google Ads

LinkedIn Ads

Meta Ads

Bing Ads

YouTube Ads

Display Ads

Reddit Ads

Salesforce

HubSpot

Job description

About

Omni Lab is looking for a Director of Demand Gen to lead our paid media team and set the strategic bar for how we serve high-growth B2B SaaS companies. You'll manage and mentor Demand Gen Managers and Performance Marketing Managers, own account health across a portfolio of client relationships, and serve as the executive-level resource clients turn to for strategic guidance. You're a great fit if you've led teams , think diagnosis before execution, and balance demand capture with brand development rather than defaulting to channel-first optimization.

What you'll do

• Lead and mentor a team of Demand Gen Managers and Performance Marketing Managers, providing guidance and direction to reduce churn, increase client satisfaction, and grow top-line revenue
• Foster a collaborative, results-driven team environment and support the professional growth of DGMs and PMMs
• Own strategic oversight and account health across an assigned portfolio of client accounts, acting as the escalation point when issues arise
• Develop and guide the implementation of effective, full-funnel paid media strategies across Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, YouTube Ads, Display Ads, and Reddit Ads
• Ensure every account maintains the right balance between Demand Capture and Brand Development, coaching DGMs to diagnose before optimizing
• Continuously evaluate campaign performance and guide the team toward optimizations that maximize ROI and pipeline impact
• Ensure the accuracy and effectiveness of paid media campaigns through rigorous quality control, audits, and performance reviews across the team's accounts
• Oversee planning, execution, and delivery of paid media programs; manage timelines, resources, and budgets to ensure successful, on-time delivery
• Serve as a strategic, executive-level advisor for key clients, leading Quarterly Business Reviews and providing regular performance and account health updates
• Build and maintain strong client relationships that drive satisfaction, retention, and account growth
• Partner directly with the Founders on agency-level initiatives, including methodology, process, hiring, and team development
• Connect paid media performance to pipeline and revenue outcomes across the accounts you oversee, not just platform-level metrics
• Support the sales process by taking discovery calls, working deals, and closing them alongside the founders.

What you need

• 10+ years of experience in demand generation or paid media roles, with a track record of increasing scope and responsibility
• Prior experience managing or leading teams in-house for a SaaS brand, ideally including Demand Gen Managers or Performance Marketing Managers
• Expertise across Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, YouTube Ads, Display Ads, and Reddit Ads
• A strategic thinker who can develop comprehensive paid media strategies and support DGMs in executing them well
• Strong project management skills with the ability to oversee multiple client accounts and priorities at once
• Excellent communication and interpersonal skills for effective, executive-level client management
• Analytical mindset with the ability to evaluate and optimize copy and creative for advertising
• Understanding of how to run reports and analyze data in Salesforce & HubSpot to connect spend to pipeline and revenue
• Comfortable analyzing data from multiple platforms and stitching it into a coherent narrative for client-facing conversations
• Ability to work autonomously, demonstrate self-starter qualities, and hold a team accountable to the same standard
• Adaptable to change and comfortable operating in a fast-moving, small-team environment
• Must be located in the U.S.

What you'll receive & Perks

• $170k-$200k salary based on experience
• Premium health & dental benefits
• Employer-sponsored 401(k), 4% match without vesting
• The ability to work 100% remotely
• An open environment where no idea is a bad idea, only ideas to be tested
• A group of marketers that are friendly, respectful, and work as a team together to bring a smile to our clients' faces
• The opportunity to come in on the ground floor and work directly with the Founders to build and shape a creative demand gen consultancy in the fast-growing category of B2B SaaS

Omni Lab is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.