Senior Demand Generation Manager

Omni LAB; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Remote work

Base salary $120k–$150k + variable

401(k) with 4% match

Job summary

Omni Lab is a B2B SaaS demand gen consultancy that operates remotely in the United States. We seek a senior marketer to own cross-channel paid media strategy for mid-market and enterprise clients, guiding spend across Google, Facebook, Microsoft, and LinkedIn while aligning with CRM systems like HubSpot and Salesforce.

You'll lead client relationships at the executive level, present performance reports, and partner with founders to craft a scalable demand gen program.

Qualifications

• Experience in-house at a B2B SaaS brand in a demand gen capacity.
• 8+ years of B2B marketing experience including account and strategy leadership for mid-market and enterprise clients.

Responsibilities

• Own the strategic direction of cross-channel paid media programs across search, social, and emerging channels.
• Serve as senior point of contact for multiple clients, managing paid media strategy and executive-level satisfaction.
• Host bi-weekly strategic reviews and present performance reports linking spend to outcomes.
• Develop and lead cross-channel campaign plans aligned with enterprise goals.
• Provide guidance on content strategy and optimal promotion across channels.
• Analyze data from Google Ads, Facebook Ads, LinkedIn Ads and translate to CRM impacts (HubSpot, Salesforce).
• Lead coordination with Senior Paid Media Managers and Designers to reflect the strategy in execution.

Skills

Cross-channel paid media

Executive-level communication

Data-driven decisions

Strategic direction

Tools

HubSpot

Salesforce

Google Analytics

Google Tag Manager

Job description

Fill Out Form (https://bit.ly/omni-lab-application)

STEP 2:

Submit Video Interview - This will be emailed to you (required)

About

We're a B2B SaaS demand gen agency built around one central idea: we're fractional marketers, not channel operators. We’ve helped ~200 B2B SaaS brands build stronger marketing systems by balancing Demand Capture (efficient, in-market conversion) with Brand Development (building preference before buyers are in market). To give our team leverage, we built a proprietary platform called OmniOS, which handles the administrative burden of anomaly detection, budget pacing, and report synthesis so our team can spend its time on strategy, interpretation, narrative building, and customer outcomes, not busywork.

What you'll do

• Own the strategic direction of cross-channel paid media programs for mid-market and enterprise clients, setting the overall approach across search, social, and emerging channels rather than executing a single tactic


• Serve as the senior point of contact for multiple clients, managing their paid media strategy and ensuring their satisfaction at the executive level


• Host bi-weekly strategic reviews with client leadership, answer questions on Slack, and present monthly and quarterly performance reports that connect spend to business outcomes


• Develop and lead comprehensive, cross-channel campaign plans, aligning enterprise business goals with the right mix of paid media strategies


• Provide strategic direction on the type of content clients should promote, where to promote it, and how to optimize it across channels for best results


• Analyze data from paid channels like Google Ads, Facebook Ads, and LinkedIn Ads, and translate their impact on CRM metrics in systems like HubSpot and Salesforce into strategic recommendations


• Use insights from data analysis to guide cross-channel strategy pivots and improve performance at scale


• Lead coordination with Senior Paid Media Managers and Graphic Designers to ensure campaign execution reflects the broader strategic direction


• Ensure seamless integration of efforts across the Omni Lab team to deliver exceptional, strategically aligned results for clients

What you need

• Experience working in-house at a B2B SaaS brand in a demand gen capacity and/or fractionally with marketing leaders at SaaS brands.


• 8+ years of B2B marketing experience, including account and strategy leadership in the B2B tech space, handling mid-market and enterprise clients with budgets exceeding $50K/month


• A track record of setting cross-channel paid media strategy - not just executing campaigns - across platforms such as Google Ads, Facebook Ads, Microsoft Ads, and LinkedIn Ads


• Executive-level communication skills, with the ability to confidently lead strategic discussions with senior marketing and founder stakeholders


• Passionate about marketing, constantly seeking to learn and improve through podcasts, LinkedIn, and industry reading


• Experience with HubSpot, Salesforce, Google Analytics, and Google Tag Manager


• Ability to analyze and interpret data from paid media accounts and CRM systems to inform enterprise-level strategic decisions

What you'll receive & Perks

• $120,000–$150,000 base salary + variable comp, based on experience


• Employer-sponsored 401(k), 4% match without vesting


• The ability to work 100% remotely


• The opportunity to come in on the ground floor and work directly with the founders to build a demand gen consultancy in the fast-growing category of B2B SaaS

Omni Lab is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.