head of crm in iGaming

NDA; United States; À distance; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Paid vacation 21 days

Résumé du poste

NDA ищет руководителя CRM для разработки стратегии удержания игроков и повышения LTV в индустрии iGaming. Ваша роль — вести политику коммуникаций по жизненному циклу клиентов, управлять кампаниями, персонализацией и автоматизацией маркетинга, а также анализировать поведение игроков и ROI видов активностей.

Требуется опыт руководства CRM- командами, знание инструментов CRM и маркетинговой автоматизации, умение работать с данными и принимать решения на их основе.

Qualifications

• 5+ years of CRM leadership experience.
• Proven track record in iGaming or high-volume B2C.
• Strong lifecycle management and CRM profitability knowledge.
• Hands-on with CRM tools, automation, multichannel campaigns.
• Analytical mindset with data-driven decisions.
• Experience building and scaling CRM teams.
• English proficiency: Upper-Intermediate or higher.

Responsabilités

• Develop and drive CRM strategy to increase retention, LTV, and revenue.
• Oversee customer lifecycle communications: onboarding, engagement, reactivation, VIP.
• Manage CRM campaigns: bonuses, free spins, cashback, loyalty programs, tournaments.
• Drive segmentation, personalization, and marketing automation.
• Track CRM performance, conduct A/B testing, analyze player behavior.
• Lead and optimize CRM team operations.
• Collaborate with Product, Analytics, Marketing, and VIP teams.

Connaissances

CRM leadership

iGaming background

Lifecycle management

CRM tools & automation

Data analytics

Team leadership

Multichannel campaigns

English proficiency

Outils

CRM platforms

Marketing automation

Description du poste

Описание: Описания нет

Задачи:

• Develop and drive CRM strategy to increase retention, LTV, and revenue
• Oversee customer lifecycle communications, including onboarding, engagement, reactivation, and VIP
• Manage CRM campaigns and mechanics, including bonuses, free spins, cashback, loyalty programs, and tournaments
• Drive customer segmentation, personalization, and marketing automation
• Track CRM performance, conduct A/B testing, and analyze player behavior
• Lead, develop, and optimize CRM team operations
• Work closely with Product, Analytics, Marketing, and VIP departments

Требования:

• 5+ Years of CRM experience with a proven track record in leadership
• Solid background in iGaming, Betting, or high-volume B2C industries
• Strong knowledge of player lifecycle management and CRM profitability
• Hands-on experience with CRM tools, automation, and multichannel campaigns
• Analytical mindset focused on data-driven decisions
• Proven ability to build, manage, and scale CRM teams
• English — Upper-Intermediate or higher

Условия:

Competitive salary package 21 Working days of paid vacation