CRM Manager - Online Casino

BettingJobs; United States; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative online casino company is seeking a dynamic CRM Manager to enhance customer experience through data-driven strategies and personalized marketing initiatives. This role involves leading a talented team, implementing segmentation strategies, and collaborating with cross-functional teams to optimize customer engagement and retention. The ideal candidate will have a strong background in the iGaming industry, excellent communication skills, and a passion for leveraging technology to drive results. Join a forward-thinking company where your contributions will make a significant impact in the gaming sector!

Qualifications

• 2+ years in iGaming industry and 4+ years in marketing technology roles.
• Strong communication and organizational skills are essential.

Responsibilities

• Establish data-driven retention strategies and optimize customer engagement.
• Lead a CRM team to deliver effective multi-channel communications.

Skills

Verbal communication

Written communication

Organizational skills

Marketing technology

Digital media

Creative operations

Project management

Technical task management

Customer lifecycle management

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation tools

Digital advertising platforms

Job description

BettingJobs is partnering with an online casino company that is looking to expand its team by hiring a CRM Manager.

The successful candidate will report directly to the VP of Marketing, manage a growing team, and collaborate closely with the broader leadership team to manage and elevate the customer experience.

Responsibilities:

• Establish a data-driven retention philosophy that differentiates the company, emphasizing loyalty-building initiatives with clear metrics for retention and CLV.
• Implement segmentation strategies to personalize experiences, boost engagement, and reduce churn while analysing competitive products.
• Strategically plan high-impact campaigns and optimize incentives based on seasonal trends, state-specific factors, and customer preferences.
• Expand automation efforts and leverage AI for customer lifecycle management, including churn, onboarding, and conversion.
• Collaborate with cross-functional teams to develop a marketing automation roadmap, integrating data and innovative technology.
• Optimize bonusing and promotions, enhancing player-facing tools and automation to drive engagement and satisfaction.
• Evaluate customer health, refine onboarding, and leverage insights to nurture long-term value and engagement.
• Innovate retention efforts by testing new channels like SMS, push notifications, and AI-driven personalization.
• Lead and inspire a CRM team to deliver timely, relevant, and effective multi-channel communications.

Requirements:

• Excellent verbal and written communication skills
• Super organized taskmaster
• At least 2 years’ experience working in the iGaming industry.
• Social casino/sweepstakes experience is required.
• Minimum 4 years of relevant working experience in a similar role in the areas of marketing technology and paid digital media.
• Creative operations, marketing project management and technical task management experience
• Working knowledge of digital advertising, marketing tracking/reporting, and mar-tech systems

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Gambling Facilities and Casinos