CRM Manager

Gypsy Collective; United States; Remote; USD 75,000 - 120,000; Full time

Benefits offered by this job

Flexible payment options

Bonuses for holidays and milestones

Courses and certifications

Modern equipment

Job summary

Gypsy Collective is seeking a CRM Manager with iGaming experience to craft personalized communications, analyze retention metrics, and deploy campaigns that keep players engaged across multiple channels.

You will set up campaigns, design monthly promo plans, and optimize automated flows while collaborating with VIP, BI, Product, and Content teams to hit KPI targets.

Qualifications

• 3+ years of experience as a CRM Manager in Gaming.
• Strong analytics and retention metrics knowledge.
• Experience building automated, trigger-based campaigns.
• Proficient in personalized communications and campaign flows.
• Experience with Customer.io, Braze, Smartico or similar platforms.
• Copywriting skills (AI-assisted) and HTML for emails.

Responsibilities

• Set up, launch, and analyze CRM campaigns daily, weekly, and on holidays.
• Create monthly promo plans and execute them.
• Build and optimize automated communications (triggers, welcome flows, lifecycle).
• Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.
• Collaborate with designers/content managers on creatives and texts.
• Prepare reports and KPIs; adjust campaigns based on feedback and results.
• Coordinate with VIP, Promo, BI, Product, Content, and Support teams.

Skills

CRM management

Retention analytics

Campaign automation

Email marketing

AI-assisted copywriting

Tools

Customer.io

Braze

Smartico

Job description

We’re Gypsy Collective.The digital world is evolving faster than ever. New opportunities, new challenges, new ambitious goals. That’s why strong businesses need strong people.

Gypsy Collectiveis an exclusive talent partner for selected brands. We help our partners attract exceptional talent by building long-term relationships and becoming deeply integrated into their business, culture, and growth ambitions.

We’re looking for aCRM Managerwith iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.

Your daily adventures:

Operational tasks:

• Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns);
• Create monthly promo plan and execute it;
• Create and optimize automated communication flows (triggers, welcome-flow, lifecycle logic);
• Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.

Additional responsibilities:

• Segment users based on lifecycle stage, gaming, and payment behavior;
• Collaborate with designers and content managers on creatives and campaign texts;
• Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.

Team and cross-functional collaboration:

• Work closely with VIP, Promo, BI, Product, Content, and Support teams;
• Participate in planning the quarterly CRM roadmap;
• Prepare campaign reports and presentations;
• Collect and implement player feedback (in collaboration with CS and VIP teams).

What makes you a great match:

• 3+ years of experience as a CRM Manager in Gaming;
• Understanding of key retention metrics and strong analytical skills;
• Knowledge of structures and mechanics of personalized communication;
• Experience building automated and trigger-based campaign flows;
• Confident user of Customer.io, Braze, Smartico, or similar platforms;
• Copywriting skills (of course with AI) and basic HTML for email templates;
• Experience working with Tier 1 markets — a plus;
• English proficiency - Upper-Intermediate level or higher (team communication is in English).

Our Benefits:

Flexible payment options:choose the method that works best for you;
Financial perks:Bonuses for holidays, B-day, work milestones and more - just to show we care;
Learn & grow:We cover courses and certifications — and offer real opportunities to grow your career with us;
Benefit Сafeteria:Choose what suits you — sports, language courses, therapy sessions, and more;
Stay connected:From team-building events to industry conferences — we bring people together online, offline, and on stage;
Modern Equipment:We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow;
Your schedule, your rules:Start your day at 9, 10, or even 11 — we care about results, not clock-ins.