Conversion Content Strategist: Growth & A/B Testing

Homera Health; United States; Remote; USD 83,000 - 124,000; Full time

Benefits offered by this job

Flexible working hours

Work location freedom

Casual work environment

Diverse, global team

Job summary

Homera Health is seeking a Conversion Content Strategist to develop and optimize messaging across email, SMS, landing pages, paid channels, and other customer-facing assets. You will work with our Senior Growth Marketer to improve engagement, convert visitors, and support acquisition and retention goals.

The role suits a marketer who writes persuasively, uses data to guide decisions, and understands how content influences the customer journey.

Qualifications

• 5+ years of experience in copywriting, content marketing, growth marketing, conversion optimization, or a similar marketing role.
• Demonstrated ability to write conversion-focused content that drives measurable business results, such as lead generation, customer acquisition, engagement, retention, or conversion improvement.
• Experience using campaign performance data to refine messaging and improve results.
• Understanding of customer journey, conversion optimization, and customer psychology.
• Ability to collaborate with marketing stakeholders to align content with campaign objectives and business goals.
• Strong ability to utilize AI to create systems across teams.
• Strong portfolio demonstrating persuasive, conversion-focused marketing content across multiple channels.
• Experience writing for healthcare, wellness or telehealth is a plus.

Responsibilities

• Analyze campaign performance and apply insights to improve messaging, engagement, and conversion rates.
• Partner closely with the Senior Growth Marketer, Design team, and other stakeholders to develop, test, and optimize conversion focused content across channels.
• Create and refine content variations for A/B testing across email, SMS, landing pages, paid advertising, and other customer-facing marketing assets.
• Contribute strategic content ideas that support customer acquisition, engagement, retention, and overall growth objectives.

Skills

Copywriting

Content marketing

Growth marketing

Conversion optimization

Data-driven decision making

Collaboration with stakeholders

AI for content systems

Healthcare/telehealth writing

Job description

Homera Health is seeking a Conversion Content Strategist to develop and optimize messaging across email, SMS, landing pages, paid channels, and other customer-facing assets. You will work with our Senior Growth Marketer to improve engagement, convert visitors, and support acquisition and retention goals.

The role suits a marketer who writes persuasively, uses data to guide decisions, and understands how content influences the customer journey.