CRO Specialist — Web & Mobile Experimentation

United States 2 Avis Budget Car Rental LLC; Parsippany-Troy Hills (NJ); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) Retirement Plan with company 匹

Job summary

Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive improvements across web and mobile, reporting to the Director of Conversion & Experimentation. You will design and run A/B and multivariate tests with product, design, analytics, and engineering to boost conversion, revenue, and customer satisfaction.

You will analyze quantitative metrics and qualitative insights to translate findings into actionable recommendations and help scale a test-and-learn culture

Qualifications

• Experience in CRO, experimentation, digital analytics, or product role within an e-commerce or digital business.
• Hands-on experience running A/B tests and analyzing results.
• Strong analytical skills with the ability to interpret data and generate insights.
• Understanding of digital customer journeys and conversion funnels.
• Familiarity with experimentation and analytics tools (Optimizely, Adobe Target, GA4, Amplitude).
• Highly detail-oriented with a structured, hypothesis-driven approach.
• Strong collaboration and communication skills.

Responsibilities

• Design, execute, and analyze A/B and multivariate tests across web and mobile.
• Translate hypotheses into structured experiments with clear success metrics.
• Ensure experiments are implemented accurately and analyzed with rigor.
• Identify opportunities to improve conversion across key funnel stages (search, pricing, checkout, post-booking).
• Analyze user behavior to uncover friction points and drop-offs.
• Partner with product and design teams to develop solutions that improve performance.
• Use quantitative data and qualitative insights to inform hypotheses.
• Monitor and report on key conversion metrics (conversion rate, abandonment, revenue per visitor).
• Translate results into clear, actionable recommendations.
• Work closely with Product Managers, Analytics teams, Design & Research, and Engineering.

Skills

CRO

Experimentation

Digital Analytics

A/B Testing

Data-driven decision making

Cross-functional collaboration

Tools

Optimizely

Adobe Target

GA4

Amplitude

Job description

Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive improvements across web and mobile, reporting to the Director of Conversion & Experimentation. You will design and run A/B and multivariate tests with product, design, analytics, and engineering to boost conversion, revenue, and customer satisfaction.

You will analyze quantitative metrics and qualitative insights to translate findings into actionable recommendations and help scale a test-and-learn culture