Head of Conversion Rate Optimization – Remote Growth Leader

Impact Brands; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Remote work

Home office budget

Health and wellness budget

25+ holidays

Volunteering 2 paid days

Personal development

Professional growth

Annual bonus

Product access

Flatwork culture

Team events

Job summary

IMPACT BRANDS is a fully remote health and wellness company expanding across multiple brands. We are seeking a Head of Conversion Rate Optimization (CRO) to drive the experimentation program and CRO strategy across our portfolio.

This role requires strong analytical thinking, commercial awareness, and the ability to translate customer behavior into measurable revenue growth. You will own the CRO roadmap, collaborate with marketing, product, design, development, analytics, and brand teams, and

Qualifications

• Lead the CRO function and define the CRO strategy, priorities, KPIs, and experimentation roadmap across portfolio of brands.
• Own the end-to-end experimentation process: research, hypothesis generation, prioritization, test design, execution, analysis, and implementation of winning experiments.
• Build data-driven understanding of customer behavior to guide optimization decisions.

Responsibilities

• Lead the CRO function and define the CRO strategy, priorities, KPIs, and experimentation roadmap across our portfolio of brands.
• Own the end-to-end experimentation process: research, hypothesis generation, prioritization, test design, execution, analysis, and implementation of winning experiments.
• Identify high-impact opportunities across landing pages, product pages, checkout, upsells, cross-sells, and post-purchase experiences.
• Improve key commercial metrics including conversion rate, revenue per visitor, average order value, upsell performance, and overall funnel efficiency.
• Use quantitative and qualitative data to understand customer behavior, identify friction points, and uncover growth opportunities.
• Build a systematic experimentation culture focused on learning and sustainable business impact.

Skills

CRO strategy

Experimentation

Data analysis

KPIs

Cross-functional leadership

Marketing collaboration

Job description

IMPACT BRANDS is a fully remote health and wellness company expanding across multiple brands. We are seeking a Head of Conversion Rate Optimization (CRO) to drive the experimentation program and CRO strategy across our portfolio.

This role requires strong analytical thinking, commercial awareness, and the ability to translate customer behavior into measurable revenue growth. You will own the CRO roadmap, collaborate with marketing, product, design, development, analytics, and brand teams, and