Director, Audience Strategy & Data Activation

Socket.dev

Chicago (IL)

On-site

USD 135,000 - 194,000

Full time

3 days ago

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Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Infinite Roar, Publicis Groupe's fast-growing agency, seeks a Director of Audience Strategy to operationalize and scale audience-led data strategies for multi-channel campaigns. You will lead the practice, collaborating with Strategy, Activation, Operations, and AdOps to implement a strategic roadmap for each client, leveraging 1P/2P/3P data and proprietary tech to drive ROI.

You will mentor a day-to-day team, evangelize product offerings, and partner with identity resolution platforms and CDPs

Qualifications

6+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly.
8+ years of experience in digital media and ad technology.
Excellent oral, written and client presentation skills.
In-depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs.

Responsibilities

Serve as the day-to-day team lead, mentoring team members and direct reports, managing delivery against client workflows and operationalizing the strategic vision for Audience Strategy.
Execute on the strategic vision, implementing workflows andaligning with strategic plans.
Represent Audience Strategy as the in-house expert on 1P/3P data and data-driven media activation, communicating across stakeholders.