Director, Brand Experience & Audiences — Data-Driven Leader

Publicis Collective; New York (NY); On-site; USD 121,315 - 194,220; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401K

Flexible time off

Job summary

Publicis Collective in New York is searching for a Director, Brand Experience to lead audience-first strategies and manage media campaigns. In this role, you will act as a key liaison with clients and internal teams, ensuring that strategic media recommendations align with brand objectives.

The ideal candidate should have extensive experience in media and audience insights, with a strong understanding of analytics and campaign planning. The role offers a competitive salary and an inclusive benefits package.

Qualifications

• 8+ years of experience in media, consumer research, insights or audiences.
• Experience with a range of research methods including custom quantitative surveys.
• Strong understanding of analytics to inform and validate planning and strategy.

Responsibilities

• Translate client goals into actionable audience strategies.
• Lead team and day-to-day client interaction around data and audience signals.
• Analyze client’s audience strategies and work with internal groups.

Skills

Media strategy

Consumer research

Audience targeting

Data analysis

Campaign planning

Communication skills

Attention to detail

Education

8+ years of experience in media or consumer insights

Tools

eMarketer

comScore

Statista

Mintel

Job description

Publicis Collective in New York is searching for a Director, Brand Experience to lead audience-first strategies and manage media campaigns. In this role, you will act as a key liaison with clients and internal teams, ensuring that strategic media recommendations align with brand objectives.

The ideal candidate should have extensive experience in media and audience insights, with a strong understanding of analytics and campaign planning. The role offers a competitive salary and an inclusive benefits package.