GTM Systems Lead - Salesforce, Analytics & Growth

Cengage Group; Portland (OR); Remote; USD 89,000 - 115,000; Full time

Job summary

Cengage Group is seeking a Business Product Owner to lead GTM system strategy, design, and optimization, aligning business needs with technology solutions. You will drive cross-functional execution, enhance data governance, and accelerate revenue growth across regions.

The role focuses on optimizing Salesforce, Gong, and related GTM tools, improving lead quality, and shortening sales cycles through scalable automation and data-driven insights.

Qualifications

• Bachelor's degree in Business, Marketing, Technology, or related field.
• 10+ years in Business Product Ownership or related roles.
• Experience with Salesforce and Gong; GTM tools.
• Proven track record delivering GTM/CRM roadmaps.
• Strong end-to-end sales process knowledge (lead-to-close-to-renewal).
• Experience building Salesforce reports and dashboards for insights.
• Excellent communication and stakeholder management.

Responsibilities

• Evaluate current sales tools and capabilities; improve Salesforce effectiveness.
• Own GTM systems (Salesforce, Gong) and partner with tech teams.
• Lead GTM tech stack optimization, automation, and global consistency.
• Stay ahead of CRM/productivity tool trends to boost productivity.
• Design end-to-end sales processes from lead to renewal and optimize conversions.
• Establish and manage data analytics, governance, and data quality in systems.
• Define, track, and report funnel and sales performance metrics.

Skills

Leadership

Communication

Analytical thinking

Problem solving

Education

Bachelor's degree in Business/Marketing/Technology

Tools

Salesforce

Gong

Marketing automation platforms

Job description

Cengage Group is seeking a Business Product Owner to lead GTM system strategy, design, and optimization, aligning business needs with technology solutions. You will drive cross-functional execution, enhance data governance, and accelerate revenue growth across regions.

The role focuses on optimizing Salesforce, Gong, and related GTM tools, improving lead quality, and shortening sales cycles through scalable automation and data-driven insights.