GTM Systems Lead: Salesforce & Revenue Ops

Cengage Group

Providence (RI)

Remote

USD 89,000 - 115,000

Full time

4 days ago

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Job summary

Cengage Group seeks a Business Product Owner to lead strategy, design, and optimization of sales tools, processes, and analytics powering our global GTM organization. This role bridges business needs and technology to improve sales effectiveness and revenue growth.

The BPO owns informing the GTM roadmap, drives cross-functional execution, and champions scalable automation across the funnel. Success means improved lead quality, faster sales cycles, and stronger GTM performance.

Qualifications

Bachelor's degree in Business, Marketing, Technology, or related field.
10+ years in Business Product Ownership, Revenue Ops, Business Analysis, or related roles.
Deep experience with CRM platforms (Salesforce) and GTM tools (Gong, marketing automation).
Proven track record owning and delivering product roadmaps in GTM/CRM.
Strong understanding of end-to-end sales processes (lead-to-close-to-renewal).
Experience building Salesforce reports and dashboards for insights.
Excellent communication and cross-functional collaboration skills.

Responsibilities

Evaluate current sales tools and capabilities; recommend improvements to Salesforce effectiveness across regions.
Act as the business owner of GTM systems (Salesforce, Gong); partner with technical teams to deliver scalable solutions.
Lead optimization and admin of the GTM tech stack; drive automation, usability, and global consistency.
Stay ahead of Salesforce trends to enhance productivity and funnel conversion.
Design and implement end-to-end sales processes from lead to renewal; improve conversion and cycle time.
Establish and manage data, analytics, and governance framework; define and report on funnel metrics.
Ensure data accuracy, consistency, and visibility across systems.
Oversee CRM governance including audits, enhancements, and data standards.
Collaborate with Sales, Marketing Operations, and Revenue Operations for alignment.
Deliver actionable insights, reporting, and tools to improve decision-making.
Drive cross-functional execution through regular reviews and stakeholder alignment.
Continuously evaluate best practices and emerging technologies to improve GTM productivity.